Share

Can Cadillac And Lincoln Win Back Their American Luxury Status?

Lincoln and Cadillac were once two aspirational car brands for American consumers. They slowly lost their dominance and prestige to imports. Now they are trying once again to reinvent themselves by reaching into their histories, playing to their strengths, and pushing forward with cutting edge technology.
Sat, 11 Dec 2021 15:00:37 GMT
Sign Up for Our Newsletter Daily Update
Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
Get this delivered to your inbox, and more info about about our products and services. By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy.