If women’s sales could reach parity with men by 2025, the e-commerce sector could add nearly $15 billion to the African Market by 2030. This is according to a recent report by the International Finance Cooperation. CNBC Africa spoke with the Senior vice President of Operations at IFC, Stephanie Von Friedeburg for more.
Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent. Sign up here.