New Fortress Energy Named a Founding Partner of the Basketball Africa League

PUBLISHED: Tue, 20 Apr 2021 14:00:55 GMT

Content provided by APO Group. CNBC Africa provides content from APO Group as a service to its readers and does not edit the articles it publishes. CNBC Africa is not responsible for the content provided by APO Group.

Multiyear Partnership Makes New Fortress Energy the Official Energy Partner of the BAL; Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda.

The Basketball Africa League (BAL) ( and New Fortress Energy Inc. (NFE), a global energy infrastructure company founded to help accelerate the world’s transition to clean energy, today announced a multiyear partnership that makes NFE a Founding Partner and the Official Energy Partner of the BAL.  The inaugural BAL season will tip off Sunday, May 16 at the Kigali Arena in Kigali, Rwanda, with 12 teams from across Africa competing in the new professional league.  The first BAL Finals will be held Sunday, May 30.

Through the partnership, which marks NFE’s first-ever collaboration with a sports league, NFE will use the game of basketball to advocate for affordable and clean energy solutions and increase awareness of environmental initiatives across the continent.  Together, NFE and the BAL will collaborate with international NGO Trees for the Future ( to launch “Threes for Trees,” an initiative that aims to donate more than 100,000 trees to farmers and non-profit environmental organizations in Senegal and other African countries.  NFE and the BAL will contribute three trees for every three-pointer made during the BAL season and will engage fans in the initiative on social media.

Following the conclusion of the inaugural BAL season, NFE and the BAL will host an Africa Youth Summit in Dakar, Senegal, where youth leaders, energy industry representatives and other stakeholders will discuss the links between clean energy, economic growth and public health, with a focus on creating sustainable development and educational programs for African youth.

“The BAL is a terrific partner for NFE and our efforts to bring more affordable power and clean energy to support sustainable economic growth in Africa,” said New Fortress Energy Chairman and CEO Wes Edens.  “We’re pleased to support the development of basketball and education programs in Africa with the BAL as we work together on initiatives that help address energy poverty and climate change.”

“We are delighted to welcome NFE as a Founding Partner of the Basketball Africa League,” said BAL President Amadou Gallo Fall.  “This partnership reflects our belief that the BAL is uniquely positioned to change lives beyond the basketball court.  Teaming up with NFE will showcase clean, renewable and affordable energy solutions that are necessary to drive economic growth in Africa and positively impact communities across the continent.”

NFE’s logo will also be displayed on the court at the Kigali Arena and on the uniforms of the 12 BAL teams.

Champions from the national leagues in Angola, Egypt, Morocco, Nigeria, Senegal and Tunisia earned their participation in the inaugural BAL season.  The remaining six teams, which come from Algeria, Cameroon, Madagascar, Mali, Mozambique and Rwanda, secured their participation through BAL qualifying tournaments conducted by FIBA Regional Office Africa across the continent in late 2019.

The BAL groups and additional details about the league will be announced in the coming weeks.

Distributed by APO Group on behalf of National Basketball Association (NBA).

Media contact:
Yvon Edoumou
Basketball Africa League
+221 77 637 3401

About New Fortress Energy Inc.:
New Fortress Energy is a global energy infrastructure company founded to help accelerate the world’s transition to clean energy.  The company funds, builds and operates natural gas infrastructure and logistics to rapidly deliver fully integrated, turnkey energy solutions that enable economic growth, enhance environmental stewardship and transform local industries and communities.

About the BAL:
The BAL, a partnership between the International Basketball Federation (FIBA) and the NBA, is a new professional league featuring 12 club teams from across Africa.  The BAL builds on the foundation of club competitions FIBA Regional Office Africa has organized in Africa and marks the NBA’s first collaboration to operate a league outside North America.  Fans can follow the BAL @theBAL on Twitter, Instagram and Facebook and register their interest in receiving more information at the website.

Sign Up for Our Newsletter Daily Update
Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
Get this delivered to your inbox, and more info about about our products and services. By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy.