Radisson Hotel Group reaffirms expansion plans in Morocco with the announcement of seven new hotels, adding 1600+ rooms to its current portfolio

PUBLISHED: Thu, 01 Jul 2021 17:06:29 GMT
Share

Content provided by APO Group. CNBC Africa provides content from APO Group as a service to its readers and does not edit the articles it publishes. CNBC Africa is not responsible for the content provided by APO Group.

Radisson Hotel Group (www.RadissonHotels.com) in partnership with Madaëf are proud to announce the signing of seven Moroccan hotels, of which four will open its doors this month, located in renowned tourist areas, Al Hoceima, Saïdia and Taghazout. The new portfolio consisting of resorts and residences will add over 1600 rooms bringing the Group’s Moroccan portfolio to 10 hotels, fast-tracking its strategy to reach 15 hotels in operation and under development in the country by 2025.

Elie Younes, Executive Vice President&Chief Development Officer EMEA, Radisson Hotel Group, says: “We are delighted to announce this portfolio of seven new hotels, as it not only accelerates our growing presence in Morocco, but also reaffirms our commitment towards the country and its future. Morocco is Africa’s number-one tourism destination in terms of foreign arrivals as a bridge between Europe and Africa and is a priority market for our African development strategy because of its vast potential of Morocco. We remain committed to the country’s Royal Vision, Morocco’s new campaign to promote national as well as international tourism development. We would like to thank our business partners for their trust in our brands and teams as we look forward to opening these world-class properties across Morocco together.”

Ramsay Rankoussi, Vice President, Development, Africa&Turkey, Radisson Hotel Group, says: “This diverse portfolio which consists of four converted and three new-build resorts and residences spread across Al Hoceima, Saïdia, and Taghazout, reinforces our serviced apartments as well as our global resort offerings. Complementing our existing properties in Marrakech and Casablanca, these new properties also cement the presence of our flagship Radisson Blu brand, as well as the footprint of our fast-growing, upscale Radisson brand in Africa. The addition of these hotels, reinforced with the opening of four, has certainly catapulted and diversified our presence in this key market, which we look forward to continue rapidly expanding within.”

Mamoun Lahlimi Alami, CEO, Madaëf, the owning company, says: “We are proud to reinforce our position as the leaders in Morocco’s tourism investment through this partnership with Radisson Hotel Group to open seven hotels in three strategic destinations with high potential. These include two new openings representing the introduction of nearly 600 rooms this year in Al Hoceima, and the creation of 1500 direct and indirect jobs. Four properties will be rebranded with the aim of elevating the product and customer experience, in addition to a seventh hotel under development. We are thrilled to establish this relationship with Radisson Hotel Group through a partnership enshrined in Madaëf’s new asset management policy, which aims to maximize the performance of its portfolio.”

Al Hoceima, nicknamed “the Mediterranean Pearl”, often described as an earthly paradise due to its many beaches and crystal blue water, is located north of Morocco on the Mediterranean coast. The popular resort destination is renowned for its sandy beaches and mountainous areas, providing a spectacular backdrop to one of the country’s most beautiful bays.

Radisson Blu Resort, Al Hoceima Opening its doors this month, the newly built 432-room beach resort surrounded by the local reserve’s natural beauty, will offer guests the ideal coastal-leisure experience with direct beach access and an abundance of water sport activities.

Radisson Blu Residences, Al Hoceima The newly built 142-unit property, also opening its doors this month will comprise of contemporary one, two, and three-bedroom apartments. Residents will also have access to the properties’ three swimming pools and will be able to enjoy the extensive facilities at the adjacent Radisson Blu Resort, Al Hoceima.

Saïdia Resorts, is located on the Mediterranean coast in the north-east of Morocco and offers numerous hotels, leisure attractions and golf courses. It is one of the largest marinas along the Mediterranean coast and easily accessible through the country’s road network.

Known as the “blue pearl”, the destination has been developed to attract international travelers seeking mindfulness, joy and excitement during their stay. With an expansive 14km white golden sandy beach and all-year-round sunshine, Saïdia Resorts is an enviable haven with many activities available, such as water sports and golfing.

Radisson Blu Resort, Saïdia Beach On track to welcome its first guests within this month, the 397-room resort will be centrally located adjacent to the marina, offering guests memorable stays with direct beach access and an expansive range of facilities.

Radisson Blu Resort, Saïdia Garden Opening in Q2 2022, the 150-room converted resort will welcome guests with its modern standard rooms and luxurious suites. Guests will not only have access to the fitness center, all-day-dining restaurant, and bar but will also be able to enjoy the facilities at the adjacent Radisson Blu Resort, Saidia Beach.

Radisson Blu Residences, Saïdia With 192-units comprising standard and standard suite apartments, this renovated property is scheduled to open in Q2 2022 and will feature an all-day-dining restaurant, two specialty restaurants as well as lounge, snack and wet bars. Guests can enjoy the property’s on-site wellness facilities, as well as those of the adjacent Radisson Blu Resort, Saidia Beach.

Taghazout Bay, is a seaside resort located on the Atlantic coast in the South-West of Morocco, nestled in the rich hinterland and exceptional natural environment of Argan tree covered hills and glistening sand dunes.

Boasting an ideal climate and endless natural beauty, Taghazout Bay is built around a “new generation” seaside concept, offering a variety of activities throughout the year. Designed with an integrated and sustainable approach, it is focused on establishing the area as a sport, culture, nature and sustainable destination. Particular emphasis will be placed on the sports infrastructure and leisure activities with the establishment of a beach club, a medina as well as sports academies in the area. The upcoming properties will be conveniently located in the centre of Taghazout Bay, along the stunning 4.5km coastline.

Radisson Blu Resort, Taghazout Bay Surf Village The fourth hotel in the portfolio to open this month, is the Radisson Blu Resort, Taghazout Bay Surf Village, which will consist of various accommodation types perfect for family getaways. It will also have a wide array of facilities and dining options, for an ideal and memorable resort stay.

Radisson Residences Taghazout Bay On track to open in Q1 2023, the new build 208-unit property will comprise of two- and three-bedroom apartments and also provide guests with access to its outdoor swimming pool.

In line with Madaëf’s commitment to sustainable tourism, the hotels will be operated in respect of their close proximity to the natural wonders and aim to implement Radisson Hotel Group’s leading Responsible Business program.

Radisson Hotel Group’s top priority is the continued health, safety and security of its guests, team members, and business partners. The Group applies its Radisson Hotels Safety Protocol (https://bit.ly/2UYxogT) created in collaboration with SGS, the world’s leading inspection, verification, testing and certification company, and recently unveiled its new comprehensive testing program as the first hotel group to roll out a rapid testing service for meeting and event attendees at properties across its EMEA portfolio. All hotels will adhere to the Radisson Hotels Safety Protocol and SGS validation as of their opening dates.

Distributed by APO Group on behalf of Radisson Hotel Group.

Download more images: https://bit.ly/3xadJIU

Media Contact: Saadiyah Hendricks Area PR&Communications Manager Middle East&Africa Saadiyah.hendricks@radissonhotels.com

Evi Robignon Communications Manager Radisson Hotel Group, EMEA evi.robignon@radissonhotels.com

About Radisson Hotel Group: Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,500 hotels in operation and under development in 120 countries. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. 

The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn&Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.  

Radisson Rewards (https://bit.ly/2Ui0irI) is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.  

Radisson Meetings (https://bit.ly/3xakt9T) provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.  

More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems. For more information, visit our corporate website (https://bit.ly/3dBaRgm). Or connect with Radisson Hotels on: LinkedIn (https://bit.ly/3ho97sa) Instagram (https://bit.ly/3657iuL) Twitter (https://bit.ly/366ZKHW) Facebook (https://bit.ly/3jCDpKj) YouTube (https://bit.ly/3xbGC7G).

About Radisson Blu: Radisson Blu is the largest upper upscale hotel brand in Europe and delivers a positive and personalized service in stylish spaces. By paying close attention to small details that make a big difference, Radisson Blu inspires unforgettable experiences with every stay. Our hotels and resorts provide a full range of innovative products and services, delivering genuine and relevant guest experiences with a distinctive Yes I Can! attitude. Radisson Blu hotels can be found in major cities, key airport gateways, and leisure destinations. Guests and professional business partners can enhance their experience with Radisson Blu by participating in Radisson Rewards, a global loyalty program offering exceptional benefits and rewards. 

Radisson Blu is part of Radisson Hotel Group, which also includes Radisson Collection, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn&Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.  

For reservations and more information, visit our website (https://bit.ly/3h89w2M). Or connect with Radisson Blu on: LinkedIn (https://bit.ly/3h6DvIq) Instagram (https://bit.ly/3ydn5DX) Twitter (https://bit.ly/363qlpx) Facebook (https://bit.ly/3w87x2H) YouTube (https://bit.ly/3waXL03).

About Radisson: Radisson is an upscale hotel brand that offers Scandinavian inspired hospitality, which enables guests to focus on a work/life balance and find harmony in their travel experience. With nature-inspired design, and unexpected delights, Radisson inspires the art of being in the moment. Committed to building meaningful relationships with guests, Radisson has a Yes I Can! service attitude to ensure the satisfaction of every guest. Radisson hotels can be found in suburban and city settings, near airports and leisure destinations. Guests and professional business partners can enhance their experience with Radisson by participating in Radisson Rewards, a global loyalty program offering exceptional benefits and rewards. 

Radisson is part of Radisson Hotel Group, which also includes Radisson Collection, Radisson Blu, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn&Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

For reservations and more information, visit our website (https://bit.ly/3weWDYZ). Or connect with Radisson on: LinkedIn (https://bit.ly/3xdeOQ6) Instagram (https://bit.ly/3duRDZJ) Twitter (https://bit.ly/2V1QnHv) Facebook (https://bit.ly/3jwCqLA) YouTube (https://bit.ly/3Ashw6H).

About Madaëf: Madaëf is a Moroccan leading tourism investment company and Tourism Branch of CDG Group. Madaëf brings its thorough understanding of the tourism sector to develop and operate various assets, making a substantial contribution to the emergence of new tourism destinations, to increasing accommodation capacity, and to the scaling up of the Moroccan tourism offering.

Sign Up for Our Newsletter Daily Update

Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
Get this delivered to your inbox, and more info about about our products and services. By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy.

With its expertise and that of its various subsidiaries, Madaëf operates across the entire tourism value chain: planning, developing, and assets operating.

These complementary business lines provide Madaëf with the ability to develop strong synergies across its portfolio and to focus on performance and value creation.

Madaëf’s portfolio includes 35 operating hotels and 10 golf courses www.Madaef.ma/en.