Team Qhubeka ASSOS partners up with On

PUBLISHED: Tue, 18 May 2021 08:43:42 GMT

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The collaboration will see the cyclists and the whole crew behind the team wearing On's performance running shoes. Engineered by athletes for athletes, the unique CloudTec® technology from On helps to boost the rider's recovery and enables them to experience pure performance whenever they are off the bike.

As a purpose-led organisation, Team Qhubeka ASSOS ( is unique in professional cycling and is united in the belief to help people move forward in changing lives through bicycles. Swiss brand On shares this value and truly believes sport invites the ability to view the world through people's commonalities rather than differences. Based on that, On supports the African-based Tegla Leroupe Peace Foundation, sponsors various charity events, gives young athletes access to their products and biomechanical know-how, and today, partners up with Team Qhubeka ASSOS.

“At On, we want to make a positive contribution. For athletes, for sports enthusiasts, for the planet. With that mission, we are completely in line with Team Qhubeka ASSOS's purpose: changing lives through mobilizing riders. We love that great initiative and are thrilled to work with all these talented cyclists and incredible team,” says Caspar Coppetti, Co-founder of On.

37 riders from 19 different countries form part of Team Qhubeka ASSOS’ WorldTour team and its under 23 development squad; in addition over 40 members make up the backbone of the organisation, working with the cyclists to enable them to deliver their best performances throughout the season.

Douglas Ryder, the founder of Team Qhubeka ASSOS said: “They say if you reach for the stars you will land on the clouds and we have this year with On Running CloudTec®. We strive to reach for the stars with the riders in our team and for those we race for knowing that for them mobility will give them hope and the opportunity to dream of a better future. At On and at Team Qhubeka ASSOS we share these values and we want to keep moving people forward sustainably.”

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Distributed by APO Group on behalf of Team Qhubeka ASSOS.

Media Contact:
Jean Smyth (Head of Communications)
Mobile: +27 63 4701 1710 or +31 625 739 033

About Team Qhubeka ASSOS:
Team Qhubeka ASSOS is a purpose-led, high-performance team, fighting to win on the world's biggest stage, to inspire hope and create opportunity. Founded in 2007, Team Qhubeka ASSOS (formerly NTT Pro Cycling) became the first-ever African cycling team to gain a UCI WorldTour license, in 2016.

We achieved our first major win in 2013 when Gerald Ciolek won Milan-San Remo, one of the five Monuments of cycling. We have competed in six Tour de France’s and notched up 7 stage wins, with Mark Cavendish wearing the coveted Yellow Jersey at the 2016 Tour de France.

We are a multicultural, diverse team with bases in South Africa, the Netherlands and Italy. There are 19 nationalities represented across our World Tour and continental feeder team rosters. Our focus on developing African cycling has resulted in more than 55 riders from the African continent be given the opportunity to race on the world stage, since the team's inception.

We race to help people to move forward with bicycles through our relationship with Qhubeka Charity. Through our work with Qhubeka, we have contributed to the distribution of over 30 000 bicycles in communities in South Africa.

About Qhubeka:
Qhubeka is a charity that moves people forward with bicycles. People earn bicycles through our programmes, improving their access to schools, clinics and jobs.

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A bicycle is a tool that helps people to travel faster and further, and to carry more. In the face of extreme and persistent poverty, bicycles can change lives by helping to address socioeconomic challenges at the most basic level – helping people to get where they need to go. 

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