AGCO expands its footprint in Africa with a new office in Morocco that is to also serve as the Agri-Parks Head Office

Content provided by APO Group. CNBC Africa provides content from APO Group as a service to its readers, but does not edit the articles it publishes. CNBC Africa is not responsible for the content provided by APO Group.

AGCO (www.AGCOcorp.com), Your Agriculture Company (NYSE:AGCO), a worldwide manufacturer and distributor of agricultural equipment, has opened a new office in the north-east of Casablanca, Morocco. The new premises are to serve as the company’s regional sales office for West and North Africa. This follows the launch of the Africa Head Office in South Africa’s robust economic hub, Johannesburg in 2017.

Morocco’s suitability as a home for AGCO is both its geographical location on the North-West of the continent as well as its key socio-economic role in the region since its return to the African Union in 2016 and support towards advancing economic integration of African countries. Agriculture is a key contributor to Morocco’s economy, accounting for about 15% of GDP while generating nearly 40% of employment. The Kingdom’s national agricultural policy, has played a key role in guiding sector development of the agri-food industry and emphasizing agricultural machinery to upgrade farm equipment.

 “The continent is home to 60 % of the world’s arable land and is thus expected to play a major role in future, global food security,” explains Nuradin Osman, AGCO Vice President and General Manager Africa. “Opening the Casablanca office not only builds on our presence at a sub-regional level but also underlines AGCO’s vision and strategy for advancing African agricultural prosperity.”

According to a recent study by the United Nation’s Food and Agricultural organization (FAO) boosting productivity, fostering competitiveness and ensuring that small-scale farmers have greater access to markets are key to West Africa realizing its full agricultural potential. The region presents a great opportunity for the expansion of Agri Parks, an AGCO initiative to develop integrated agricultural centers in Africa, to support the transfer of farming techniques and provide training, advice, equipment, crop storage, processing and logistics to the farming community.

“The Casablanca office will also serve as the headquarters for Agri-Parks which represent a significantly fresh approach for agricultural production and rural transformation. The innovation of Agri-Parks is in developing infrastructure and community through agricultural mechanization,” adds Osman.

Agri-Parks take a holistic approach to farm production, crop storage and processing by grouping together key activities in one location. Highlighting the broad scope of AGCO’s product and services offering – from a full range of farm machinery to grain processing and protein production systems – the company’s role is to provide the required technology, equipment and expertise for this networked approach.

Alongside food security, a key goal of an Agri-Park is to help create high-value jobs and encourage the initialization of satellite industries including agricultural machinery workshops and farm supplies’ outlets. The objective is to focus on the establishment of an integrated value chain from farm to fork instead of selling low-value crops. A further aim is for the development of services such as agricultural contracting businesses to assist small-scale farmers in gaining access to modern machinery and technologies.

“The opening of the Casablanca office demonstrates AGCO’s strong commitment to ‘Run Africa from Africa,” concluded Osman.

Distributed by APO Group on behalf of AGCO Corporation.

Media Contact: Tshepang Motsekuoa Manager, Communications Africa Tel: +27 11 230 8650    Cell: +27 82 520 6651   Email: [email protected]

About AGCO: AGCO (NYSE:AGCO) (www.AGCOcorp.com) is a global leader in the design, manufacture and distribution of agricultural solutions and delivers high-tech solutions for farmers feeding the world through its full line of equipment and related services. AGCO products are sold through five core brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, supported by Fuse® smart farming solutions. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of $9.4 billion in 2018. For more information, visit www.AGCOcorp.com. For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR

Media filesDownload logo

Related Content

Coronavirus – Somalia: Update on COVID-19 in Somalia (25 May 2020)

Download logoNew cases confirmed today: 95 Somaliland: 72 Benadir: 17 South West: 4 Galmudug: 2 Male: 65 Female: 30 Recovery: 31 Death: 5 Total confirmed cases: 1,689 Total recoveries: 235 Total deaths: 66Distributed by APO Group on behalf of Ministry of Health & Human Services, Federal Republic of Somalia.

Coronavirus – Uganda: Donation from Bethany Women and Family Hospital for COVID-19 response

The Permanent Secretary, Dr. Diana Atwine received a donation of UGX 10M from Bethany Women and Family Hospital in support of the COVID-19 response.Distributed by APO Group on behalf of Ministry of Health - Republic of Uganda.Media filesDownload logo

Coronavirus – South Africa: Council of Education Ministers (CEM) considers progress on State of Readiness for the Reopening of Schools

Download logoThe Council of Education Ministers met this morning to consider progress on the reopening of schools. CEM did receive a report on the progress made thus far. Last week CEM decided that SMT and teachers would return to school as from today (25 May) to finalise preparation ahead of the school reopening on 1 June 2020 for Grade 7 and 12. Basic Education Minister, Mrs Angie Motshekga, said that this week would be dedicated to mopping up and finalizing all outstanding matters befor

Coronavirus – African Union Member States (54) reporting COVID-19 cases (112,290) deaths (3,359), and recoveries (44,920)

African Union Member States (54) reporting COVID-19 cases (112,290) deaths (3,359), and recoveries (44,920) by region: Central (11,906 cases; 340 deaths; 3,094 recoveries): Burundi (42; 1; 20), Cameroon (4,890; 165; 1,865), Central African Republic (604; 1; 22), Chad (675; 60; 215), Congo (487; 16; 147), DRC (2,297; 67; 337), Equatorial Guinea (719; 7; 22), Gabon (1,934; 12; 459), Sao Tome & Principe (258; 11; 7). Eastern (12,291; 332; 3,295): Comoros (87; 1; 21), Djibouti (2,270; 10; 1,064

Subscribe to our newsletter

Sign up for free newsletters and get more CNBC AFRICA delivered to your inbox

More from CNBC Africa

What Happens To Unspent Gift Cards?

Americans love gift cards. The plastic cash substitute has been the most popular holiday item on shoppers’ lists for 13 years in a row, as of 2007. In 2019 alone, U.S. consumers spent close to $98 billion on gift cards from brands like Starbucks, A

Curro opens its online doors to educate learners during COVID-19

Many parents are anxious about sending their kids back to school next week with the risk of Covid-19 infections in the classrooms quite high. Similarly, the risk of compromising the academic year by keeping kids at home until a treatment or cure is found is equally as high. Private school group Curro has launched an online schooling platform to help parents keep their kids educated and safe. Andries Greyling, CEO of Curro joins CNBC Africa for more.

Covid-19: WFP, YouTube partner to tackle food insecurity in Africa

Covid-19 disruptions to global supply chains have raised the alarm around food insecurity in Africa, with millions of people at risk of plunging further into poverty. To help the continent feed itself throughout the crisis streaming platform YouTube has partnered with the World Food Programme and UNICEF to raise funding. That’s as Africa works on a sustainable plan for food production, which includes reducing its reliance on food imports. Alex Okosi, Managing Director for Emerging Markets in Europe, the Middle East and Africa at YouTube joins CNBC Africa for more.

Africa’s unified & coordinated response to COVID-19: A public-private sector partnership

On this CNBC Africa special broadcast on Africa Day we hear from three influential and strident voices of the continent about how they feel Africa can come up with a unified and coordinated response to the pandemic – on both the private and public sector....

Trending Now

Protecting Africa’s progress during the COVID-19 pandemic

As of the 24th of May, Africa had a total of 107,412 confirmed Covid-19 cases, with 42,626 recoveries and 3,246 deaths. CNBC Africa’s Kenneth Igbomor explores ways to protect Africa’s progress during the Covid-19 pandemic with Dr.Vera Songwe, United Nations Under-Secretary-General and Executive Secretary of the Economic Commission for Africa, Dr. John Nkengasong, Director of the Africa Centre for Disease Control & Prevention and Edwin Ikhuoria, Africa Executive Director of the One Campaign....

How Africa can corner a tenth of the world battery metals market – if being brave favours Fortune!

“I can say, do we have a good business: yes. Are we in distress? No. We have a lot of work to do things are going to get worse before they get better.”

African artists donate their vocals to support COVID-19

While big business has used its deep pockets to contribute towards Covid-19 related aid, musicians are using their voices. Artists from across the continent have teamed up to create a song to help governments drive important messaging around Covid-19 and to encourage citizens to play their part in limiting the spread of the virus. Two of the artists on the song, South African rapper Riky Rick and Zimbabwean born Sha Sha join CNBC Africa for more....

How Covid-19 is shaping Africa’s prospects

This time last year Africa was celebrating the milestone that free trade on the continent would soon be a reality. Prior to Covid-19, the free trade Africa deal was due to be implemented on the 1st of July. Africa Day this year is, however, less joyful as the continent grapples with the prospect of deep recession and in some parts, depression with the coronavirus health crisis fast muted into an economic and financial one. Joining CNBC Africa to discuss Africa’s prospects in 2020 is Alexander Forbes Chief Economist, Isaah Mhlanga and Head of Strategic Slients, Lesiba Mothata.
- Advertisement -