Tunisian fashion brand LYOUM eyes international expansion following €500k investment

News

Rupert family fund oversubscribed; applications temporarily suspended

Applications for the Rupert family’s R1 billion small business fund, The Sukuma Relief Programme, which opened on Friday, have temporarily been suspended.

EOH Exco chop salaries by 25%; ask staff to cut by 20%

Technology group EOH narrowed its first half loss per share from continuing operations, while group revenue fell 14 per cent and costs rose. EOH CFO, Megan Pydigadu joins CNBC Africa for more.

SA launches green fund to drive investment into SMMEs

R488 million – that’s how much the Green Outcomes Fund has set aside for fund managers to increase investment in green Small, Medium and Micro-sized Enterprises. To discuss the fund - the first of its kind, CNBC Africa is joined by Tine Fisker Henriksen: Innovative Finance Lead, UCT GSB Bertha Centre and Mark van Wyk: Head of Unlisted Investments, Mergence Investment Managers.

Content provided by APO Group. CNBC Africa provides content from APO Group as a service to its readers, but does not edit the articles it publishes. CNBC Africa is not responsible for the content provided by APO Group.

Hazem Ben-Gacem invests half a million euros in Tunisian fashion brand; LYOUM set to accelerate its international expansion plans

Tunisian fashion brand LYOUM (LYOUM.fr/en/) is eyeing new product ranges and expansion in international markets after an investment of €500,000 from Hazem Ben-Gacem.

The Tunisian philanthropist believes the Tunis-based business, founded by French and Tunisian couple Claire and Sofiane Ben Chaabane, can fulfil its ambitions of overseas growth with the new investment.

Founded in 2011 following the Tunisian uprising, LYOUM has been a forefront player on the Mediterranean apparel and design market. This new funding will enable the company, which is renowned for designing stunning fresh apparel that casually highlights the Mediterranean lifestyle, to double its workforce and push expansion outside of Tunisia.

M Ben-Gacem, said: “LYOUM is an exciting brand and one that has grown steadily from a start-up into a business that is ready to expand.

“It is an ideal business to invest in with two ambitious and intelligent people in charge. Claire and Sofiane Ben Chaabane have a very clear plan of what they want to achieve with the business and how they want to expand it. This investment will help them succeed with the plan.”

LYOUM, which has two boutiques in Tunisia at La Marsa and Tunis el Menzah1, has also run successful ‘pop-up’ shops in Paris and London and has a very effective international online sales market.

The fresh investment will be used to expand into other European markets, as well as enhancing their digital sales channels and communications.

“We have an ambitious vision, which is we want to build LYOUM into an international Mediterranean brand,” said Claire Ben Chaabane.

“This is an important investment for LYOUM that will allow the company to set the pace and better prepare to tackle this exciting challenge!

“The success of our pop-up boutiques in Paris and London over the past three years confirms LYOUM's potential in the European market.

“Wherever we go, the enthusiasm we encounter reinforces our unique clothing offer, its authenticity and that LYOUM has a place in such competitive markets.”

It is the second significant investment in the business since its launch in 2011, following an injection of funds from Mehdi Majoul in 2015.

LYOUM’s highly sought-after apparel is 100 per cent manufactured in Tunisia. Its fashion lines offer unique Mediterranean blends, mixing Arabic and European influences with a touch of Parisian chic.

Its online presence, which evokes the advent of a new contemporary Arabic cultural scene, includes a website plus a hardcore of followers on social media channels Facebook (67k) (www.facebook.com/lyoumconcept) and Instagram (51k) (www.instagram.com/lyoummm/).

Distributed by APO Group on behalf of LYOUM.

Media Contact: Email: [email protected]

Digital Channels: Website: https://lyoum.fr Insta: https://www.instagram.com/lyoummm/ FB: https://www.facebook.com/lyoumconcept

Media filesDownload logo

- Advertisement -
- Advertisement -

Featured

Rand hits record low, goes over 19 to dollar as Fitch downgrades SA further into junk status

Last Friday Moody’s, the last rating agency to rate South Africa investment grade, cut South Africa’s sovereign credit rating to junk in line with economists’ forecast. Today Fitch further downgraded the country sending the rand plunging over 19 rand to the dollar. Below it gives its reasons...

Subscribe to our newsletter

Sign up for free newsletters and get more CNBC AFRICA delivered to your inbox

Sarb guides banks to put dividends, bonuses on hold

South Africa’s Reserve Bank has guided banks to put dividends and executive bonuses on hold to help reduce stress on the banking sector from fighting Covid19. For more on this recommendation as well as other directives to ensure the health of the sector, CNBC Africa is joined by Unathi Kamlana, Head of Policy Statistics and Industry Support at the Prudential Authority.

Nigerian banking index gains but industrial goods sector declines

Investors are taking a keen interest in banking stocks today but the Industrial goods sector is facing a steep decline. Dare Fajimolu, Chief Research Officer at Blue Vertex joins CNBC Africa for a recap of today’s trade.

Nigeria to tap into its sovereign wealth fund to fight COVID-19 crisis

Nigeria plans to withdraw $150 million from its sovereign wealth fund as part of its fiscal stimulus measures in response to the COVID-19 outbreak. Michael Ango, the Associate Director; Tax Advisory and Regulatory Services at Andersen Tax joins CNBC Africa to assess Nigeria's response to the pandemic.

South African COVID-19 Tourism Relief Fund open for applications

In a bid to mitigate the impact of COVID-19 on South Africa’s tourism sector, the Department of Tourism is urging eligible small, micro and medium-sized enterprises (SMMEs) to apply for a share of the R200 million Tourism Relief Fund.
- Advertisement -

More Articles Like This

- Advertisement -