“In this Together” – The Coca-Cola System and The Coca-Cola Foundation commit approximately USD 17m across Africa in response to COVID-19

Content provided by APO Group. CNBC Africa provides content from APO Group as a service to its readers, but does not edit the articles it publishes. CNBC Africa is not responsible for the content provided by APO Group.

Across Africa and in partnership with NGOs, Coca-Cola (www.Coca-ColaCompany.com) in Africa, and its bottling partners (the “Coca-Cola System”) and The Coca-Cola Foundation (TCCF), have been deploying a range of resources, including capabilities, funds and products to support governments, communities and local economies in their urgent efforts to contain the spread and impact of the Coronavirus since its outbreak on the continent.

The Coca-Cola System is committing US$13million to support the continent through the various phases of the COVID-19 pandemic. In addition, The Coca-Cola Foundation (TCCF) has granted just under $4 million to international and local NGOs, such as the International Federation of the Red Cross and Red Crescent Societies (IFRC) and Amref Health to procure and distribute personal protective equipment (PPEs) and other critical needs for frontline workers and to help fund ICU-enabled ambulances for example in Mauritius and Madagascar.

The Coca-Cola system also donated to National Solidarity Funds in South Africa, Morocco and Djibouti and additional funds were allocated to boost awareness and mobilization to help stem infections in vulnerable communities across several countries.

In addition to suspending all commercial advertising of its brands and deploying its marketing and trade assets, including social media channels, product labels and point-of-sale materials, to amplify COVID-19 messaging, the Coca-Cola System is providing funding and other forms of support to help bolster the micro, small and medium enterprises in the retail, hospitality and recycling sectors, who have been among the hardest hit businesses across countries. Coca-Cola company is also working with some NGOs and social enterprises, including Givefood.ng in Nigeria, Gift of the Givers in South Africa and National Disaster Management agencies to provide food parcels for vulnerable families whose livelihood has been disrupted by the lockdown and other restrictions.

Coca-Cola’s bottling partners on the continent, on their part, are making significant contributions to the fight against the pandemic through a variety of interventions, including lending their distribution capability to help deliver medical supplies, food parcels, 3-D printed face masks and other PPE as well as donating cash, beverage products and food items. In response to the critical need for the hand sanitizer, Coca-Cola Beverages Africa in Uganda and Ethiopia, Bralima in DRC, Les Brasseries du Congo in Congo, and Nigerian Bottling Company in Nigeria have deployed their technical expertise and facilities to produce over 30,000 litres of alcoholic sanitizer in line with World Health Organization (WHO) standard which were distributed to governments and vulnerable communities free of charge.

“Our deepest sympathies go out to all those impacted by this virus and their families. We are leveraging on the experience and capabilities the Coca-Cola System has built in over 90 years of serving consumers and making a difference across Africa, in the planning and deployment of our resources to effectively support governments in the efforts to contain the spread, support vulnerable communities and get local economies back up and running,” explains Bruno Pietracci, President of Africa & Middle East for The Coca-Cola Company.

In some countries such as in Eswatini, Ethiopia, Uganda and Zimbabwe, Coca-Cola in Africa  provided its marketing expertise either directly or through its partnership with Project Last Mile (www.ProjectLastMile.com), to support Ministries of Health simplify and amplify health and safety messages. Additionally, in Egypt, Coca-Cola decorated its bottles with messages of gratitude and appreciation to every doctor in the country’s “white army”.

The Coca-Cola system has leveraged its years of experience in water access, sanitation and hygiene through the Replenish Africa Initiative (RAIN) (https://ReplenishAfrica.com) to develop unique emergency handwashing stations (some foot operated, some using jerrycans), which are now set up in high traffic areas, border points and in vulnerable communities.

“The Coca-Cola system has been through many global crises during our 134 year’s history. Making a positive difference during times of crisis is in our DNA. We are in this together with our communities. Going forward, supporting micro and small businesses who are the fabric of our communities and the backbone to Africa’s resilience, will be a key priority for us,” added Pietracci.

Distributed by APO Group on behalf of Coca-Cola.

Media Contact: Camille Osborne Head of Communications Southern and East Africa [email protected]

The Coca-Cola Company: The Coca-Cola Company (NYSE: KO) (www.Coca-ColaCompany.com) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.Coca-Colacompany.com and follow us on Twitter (https://twitter.com/CocaColaCo), Instagram (www.instagram.com/thecocacolaco/?hl=en), Facebook (www.facebook.com/TheCocaColaCo) and LinkedIn (https://bit.ly/3emeghK).

About the Coca-Cola Foundation: The Coca-Cola Foundation (www.Coca-ColaCompany.com/foundation) is the global philanthropic arm of The Coca-Cola Company. Since its inception in 1984, The Foundation has awarded more than $1 billion in grants to support sustainable community initiatives around the world. For more information about The Coca-Cola Foundation, please visit: www.Coca-ColaCompany.com/foundation

Media filesDownload logo

Related Content

Man shot for allegedly hawking fake hand sanitizer – protesters torch police station

he police officer fired his weapon after a verbal argument with the man selling the counterfeit product in an open-air market in Kisii County, western Kenya, on Sunday, the report said.

Loss making in COVID-19 -Why it costs African airlines $42 every time you fly

On the day Kenya Airways announced it was to shed staff, the skies darkened further with the findings of a gloomy International...

Coronavirus – Burkina Faso resumes Polio Vaccination Campaigns under strict COVID-19 prevention measures

Download logoBurkina Faso today concluded a four-day mass polio immunization campaign, vaccinating 174 304 children under five years of age in two districts of the country’s Centre-East region, while observing COVID-19 infection prevention and control measures. The campaign is the first to be conducted since the government suspended all mass immunization on 27 March due to the COVID-19 pandemic to comply with the physical distancing guidelines to curb transmission of the virus. As immu

Coronavirus – Kenya: Distribution of Cases by County as of 6 July 2020

Download logoThe cases are distributed in the counties of: - Nairobi (134) - Kiambu (19) - Mombasa (9) - Kajiado (6) - Machakos (6) - Lamu (3) - Murang’a (2) - Uasin Gishu (1) - Kirinyaga (1)Distributed by APO Group on behalf of Ministry of Health, Kenya.

Subscribe to our newsletter

Sign up for free newsletters and get more CNBC AFRICA delivered to your inbox

More from CNBC Africa

Man shot for allegedly hawking fake hand sanitizer – protesters torch police station

he police officer fired his weapon after a verbal argument with the man selling the counterfeit product in an open-air market in Kisii County, western Kenya, on Sunday, the report said.

Loss making in COVID-19 -Why it costs African airlines $42 every time you fly

On the day Kenya Airways announced it was to shed staff, the skies darkened further with the findings of a gloomy International...

Morocco’s economy to contract 13.8% in Q2, 4.6% in Q3 – planning agency

Rabat (Reuters) - Morocco’s economy is expected to contract by 13.8% in the second quarter under the impact of the coronavirus lockdown,...

What’s Next For The U.S. Economy: Gary Shilling

Financial analyst Gary Shilling says the stock market could be set for a big pullback similar to the decline in the 1930s during the Great Depression. He explains how the coronavirus pandemic will result in long-term structural changes in the economy

Partner Content

Maktech’s Godwin Makyao: Now Is A Time of Entrepreneurial Opportunity in East Africa

As an executive decision-maker in both the telecommunications and tourism industries, Godwin Makyao could not have experienced a more diverse set of...

Sanlam launches urgent job-preservation initiative in response to COVID-19

Sanlam Investments is responding to the COVID-19 pandemic through large-scale support of the recovery of South African companies, from small enterprises to...

Trending Now

Malawi’s Chakwera pledges graft clampdown in subdued inauguration amid virus

“Before we can begin to rebuild, we must clear the rubble of corruption, for it has left our taxes in ruins; we must clear the rubble of donor dependency, for it has left our dignity in ruins,” he added.

COMMENT: COVID-19 – Yes, there is disruption, but also, opportunity

I heard President Cyril Ramaphosa comment that he is currently spending 18 to 20 hours a day in meetings. None of us are in quite the same position as the President, but we face great challenges with our time and mental resources. When work and home are one and the same, it’s easy to blur or forget the boundaries.

Kenya uses app in battle against desert locusts

In the coming days or weeks, their bodies will turn from pink to yellow, their wings will harden and, if nothing is done to stop them, they will begin to swarm, with disastrous consequences for agricultural production and the environment.

Kibali’s $500 million will be cleared to leave Congo ‘very soon’: Barrick CEO

JOHANNESBURG (Reuters) - Barrick Gold’s Kibali gold mining joint venture in Democratic Republic of Congo will be able to get $500 million...
- Advertisement -