Satellite TV Gains Popularity in Ghana and Nigeria

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Study shows Satellite TV reception increases by 23% in Nigeria and 19% in Ghana in 2019 since the last study, conducted two years ago; SES (www.SES.com) currently reaches 35 million TV households across the African Continent.

SES, the leader in global content connectivity solutions, has unveiled the results of its annual Satellite Monitor survey, which reveals a steady increase in the penetration of satellite TV across Africa. The study on TV reception also shows an increase in SES reach from 33 million African households in 2018 to 35 million households in 2019.

In Nigeria, the Satellite Monitor results revealed that satellite TV reception was the choice for 11.8 million households in 2019, a 23% increase compared to 2017, and a further 4.7 million in Ghana, up by 19% from 2017. The study also highlighted that High Definition (HD) TV sets are becoming increasingly popular, already present in approximately 50% of Ghanaian and Nigerian TV homes.

Other TV reception modes in Nigeria and Ghana currently include terrestrial, cable and IPTV. According to the latest survey results, satellite TV is steadily gaining popularity as the TV reception mode of choice in both markets, with 70% of TV homes in Ghana and 33% of those in Nigeria opting for satellite in 2019 – an increase from 64% and 27%, respectively, compared to 2017.

TV reception modes (in million homes)

TV reception modes

Ghana

(in million homes)

2017

2019

Satellite

4.0

4.7

Terrestrial

2.1

2.0

Cable

n.a

n.a

IPTV

n.a

n.a

Total

6.1

6.7

TV reception modes

Nigeria

(in million homes)

2017

2019

Satellite

9.7

11.8

Terrestrial

25.2

24.1

Cable

0.1

0.1

IPTV

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