Football fans to enjoy Rwandan coffee, tea at PSG’s Parc des Princes stadium

This week it was announced that Rwanda had signed a lifestyle partnership deal with popular French football club, Paris Saint Germain (PSG); part of that deal will see the team’s stadium, Parc des Princes, sell Rwandan coffee and tea exclusively to their patrons. Cynthia Uwacu, who’s in charge of Export Market Development at the National Agricultural Export Development Board (NAEB) joins CNBC Africa for more.

Partner Content

An Innovative Approach is what will save us

Charmaine Mabuza, Group CEO of ITHUBA Holdings Every functional business has business continuity plans...

Standard Chartered and Airtel Africa form a partnership to drive financial inclusion across Africa

Dubai, United Arab Emirates / London, United Kingdom – 13 August 2020: Standard Chartered Bank and Airtel Africa have today announced a...

THE FUTURE JUST ARRIVED: THE ROLE OF BANKS IN A POST-COVID WORLD

THE COVID-19 GLOBAL pandemic has brought forward the future. It has brought about humanity’s biggest challenge in a century, to choose between...

Subscribe to our newsletter

Sign up for free newsletters and get more CNBC AFRICA delivered to your inbox

- Advertisement -