The Rise Of Ferrari

In May 2020, Italian supercar maker Ferrari soared to a $30 billion market value, beating the top three major U.S. automakers. Compared to GM, Ford, and Fiat-Chrysler, Ferrari is a small carmaker known for limiting production and only makes about 10,000 units per year. But the auto industry is poised for some tremendous changes that raise questions about the long-term future of even high-end exotics

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