Why GNC Slumped During The Vitamin Supplement Boom

For decades GNC has been the one-stop shop for vitamins, muscle building protein powder packs and practically every variety of weight-loss product. From New England to Southern California, chances are if you ever needed a potassium boost there was a GNC at a mall nearby. But the company that urged Americans to "Live Well" has fallen on tough times. In June 2020 GNC filed for bankruptcy with plans to close about 1,000 locations — more than 10 percent of its global footprint.

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