JJ Schoeman on business of fashion

Johannesburg Fashion Week kicked off in smooth style, leaving behind the canceled events in Cape Town due to inclement weather. Renowned fashion designer JJ Schoeman joined CNBC Africa for an exclusive interview to shed light on the business of fashion and luxury. During the interview, Schoeman shared insights into the cost of preparing for a fashion week, emphasizing the extravagant expenses involved in putting together a collection for the runway. He mentioned that costs could range from around 50,000 grand for a one-man show, covering expenses such as models, hair, and makeup. The collection itself could cost even more, depending on the fabrics and finishes chosen. Schoeman highlighted the luxury market, pointing out that clients with means are always willing to spend on high-end fashion, especially during times when saving locally can yield significant returns. Despite the challenges of a weaker rand, Schoeman emphasized that local production is key for his brand, as it helps overcome obstacles and maintain quality control. Labor costs, while a consideration, were not a significant issue for Schoeman, who focused more on the overall production process. Reflecting on his long career in the industry, which began before the advent of fashion weeks and digital marketing, Schoeman noted the evolution of the South African fashion scene, with more platforms and opportunities available for designers today. Schoeman unveiled his latest collection, a luxurious and glamorous line designed for clients seeking exquisite pieces. When asked about advice for emerging designers, Schoeman emphasized the importance of humility, hard work, and perfecting one's skills to succeed in the competitive industry. For those interested in purchasing pieces from his collection, Schoeman revealed that items showcased on the runway are available for sale immediately after the show. Prices for his custom-made pieces ranged from 15,000 to 18,000, catering to clients looking for unique and luxurious fashion. Schoeman's collection featured about 20 looks, with ready-to-wear options priced at around 12,000. With a focus on quality and craftsmanship, Schoeman's designs appeal to clients looking for elegant and timeless pieces. The interview concluded with details about Schoeman's showcase at Johannesburg Fashion Week, inviting fashion enthusiasts to witness his latest creations and shop the collection.