Kenya's flower industry eyes Chinese market for growth

Kenya's flower industry is gearing up to capitalize on the burgeoning Chinese market to enhance earnings within the sector. Jane Ngige, the CEO of the Kenya Flower Council, emphasizes the significant role of the agricultural sector, which contributes nearly 30% to the country's GDP. Ngige acknowledges the crucial role of the government in facilitating the industry but highlights the ongoing efforts to lobby for enhanced support, especially in terms of market access and competitiveness. The diversification of market access to China has opened new horizons for Kenyan flower exporters. China, known for its large market and growing demand for high-quality flowers, presents a promising opportunity for Kenya to tap into. Ngige discusses the support provided by the Kenya Flower Council to small businesses in the sector, emphasizing inclusivity through compliance with national standards and tailored membership structures. The issue of land ownership, a contentious topic across the continent, is also under scrutiny in Kenya, with ongoing reviews and reforms aimed at ensuring the security of land rights for farmers. Despite concerns, the industry remains resilient, with minimal impact on business operations attributed to land ownership issues.