David Tlale opens up on the inspiration behind his new fashion line Azania

Renowned South African fashion designer, David Tlale, has recently launched his new fashion line, Azania, which is a poignant tribute to his country's rich heritage and the journey that has brought him to where he stands today. In a recent interview with CNBC Africa, Tlale expressed that the inspiration behind the collection was deeply rooted in honoring the narrative of South Africa, embracing its past, present, and future. The name 'Azania' holds a significant meaning as it symbolizes 'God listens' in Hebrew, signifying Tlale's gratitude for the guidance he has received throughout his career. The collection not only showcases the skilled craftsmanship that Tlale has cultivated over the years but also aims to celebrate the evolution of South Africa, both in politics and fashion. Tlale emphasizes the importance of not forgetting one's roots while acknowledging the current economic challenges facing the country, including the prevailing recession. Despite these challenges, Tlale notes that the luxury goods market in South Africa and across the continent continues to thrive, driven by high demand and changing perceptions of luxury. The designer recognizes the role of local industries in job creation and emphasizes the need to revitalize the clothing and textile sector in Africa to reduce dependency on foreign products and promote sustainable employment opportunities. Tlale also discusses the impact of technology on the fashion industry, highlighting the need for designers to adapt and embrace technological advancements to stay relevant in a rapidly evolving landscape. By utilizing innovative techniques such as digital printing and embroidery machines, Tlale demonstrates a forward-thinking approach to design while maintaining the essence of craftsmanship. To aspiring designers in South Africa, Tlale offers valuable advice, emphasizing the importance of education and mastery of the craft. He encourages young talents to pursue formal training in fashion to hone their skills and elevate the standard of locally produced garments. Tlale advocates for excellence in South African design, aiming to shift perceptions and showcase the world-class craftsmanship emerging from the region.