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AfrikanSwiss brand making waves across Africa
The fashion industry can be a challenging tough one to make a viable business. Thato Matabane, Founder and designer of AfrikanSwiss, has managed to grab the attention of many beyond the South African shores but not withstanding financial challenges. He joins CNBC Africa to unpack his business journey.
Thu, 25 Oct 2018 11:39:40 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- The origin of the AfrikanSwiss brand and its unique name
- The growth and milestones achieved by AfrikanSwiss since its inception in 2006
- Future plans and expansion strategies for AfrikanSwiss in the international fashion market
The fashion industry can be a challenging and tough one to make a viable business, especially when trying to break into the international market. However, Thato Matabane, the Founder and Designer of AfrikanSwiss, has managed to grab the attention of many beyond the South African shores. In a recent interview with CNBC Africa, Matabane shared insights into his business journey and the story behind the AfrikanSwiss brand. Established in 2006, AfrikanSwiss was born out of Matabane's vision to blend African heritage with a touch of premium elegance. The name itself, AfrikanSwiss, holds a significant meaning. Matabane explained that the brand delves into the entirety of Africa, while the 'Swiss' part signifies the premium aspect of fashion. European observers often regard South Africa as the 'Swiss of Africa,' making the name AfrikanSwiss a fitting choice. Despite initial challenges, Matabane's focus on creativity and business acumen has propelled AfrikanSwiss to new heights. From a flagship store in 2014 to showcasing at prestigious fashion events like Fashion Week, AfrikanSwiss has garnered recognition as the 'Kings of Denim in Africa.' Moreover, their store stands as the first black-owned youth store in Africa, marking a significant milestone in the fashion industry. Looking ahead, Matabane plans to expand AfrikanSwiss's reach by transitioning to an online platform and supplying stores across Africa, South Africa, the United States, and Europe. With a dedicated team and a passion for African fashion, the future looks bright for AfrikanSwiss.
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