Schneider Electric Head, Arlene Nazareth discusses solutions for irregular power supply

Schneider Electric has recently launched a new product called the EZ UPS in East Africa, with a focus on solving the challenge of irregular power supply in the region. The company's Head of Distribution for East Africa, Arlene Nazareth, shared insights in an interview with CNBC Africa, discussing the aim of the new products and the impact they aim to bring to small and medium-sized enterprises (SMEs) in the region. The EZ UPS is designed to address the need for more efficient and competitively priced products in industries like banking and telecommunications, where downtime can result in significant revenue loss. By targeting the basics that customers require at an affordable price point, Schneider Electric is looking to provide a solution that can help mitigate losses caused by power outages, which are a common occurrence in the region. Nazareth highlighted the importance of reaching out to both resellers and end-users through educational events and product launches to ensure that they are well-informed about the new offerings. The company's focus on understanding customer needs and providing sustainable solutions aligns with the vision of a green economy, especially as governments in the region move towards environmentally friendly practices. The EZ UPS boasts features like high efficiency and intelligent battery management, aimed at extending the lifespan of the product and reducing environmental impact through longer usage periods. In a competitive market where efficiency and affordability are key factors, Schneider Electric's EZ UPS stands out with its increased power factor and cost-effectiveness. While acknowledging the presence of competitors, Nazareth emphasized that the company's innovative solutions have positioned them at the forefront of meeting customer requirements. The challenges of balancing technology costs with product affordability remain, but Schneider Electric is committed to providing reliable and sustainable power solutions for its clients. With a focus on the East African market, including countries like Kenya, Tanzania, Uganda, Ethiopia, and Rwanda, Schneider Electric aims to cater to the needs of SMEs that depend on consistent power supply to run their operations smoothly. The company's commitment to addressing the issue of power outages and offering practical solutions underscores its dedication to supporting businesses in the region. As the demand for efficient and reliable power solutions continues to grow, Schneider Electric's entry into the market with the EZ UPS is set to make a significant impact on businesses and industries that rely on uninterrupted power supply.