Share
This new platform has potential to promote creative sector, create jobs for youth in Rwanda
Rwanda recognizes the creative industry as a key component of the country’s economic development and job creation, especially for the youth. It is estimated that the industry generate about $2.25 trillion in revenue and 29.5 million jobs globally. However, Africa gets less than 5 per cent of that share. And now, two entrepreneurs have built a new platform for creatives in Africa. Raoul Rugamba, Managing Director of Hobe Agency joins CNBC Africa for more.
Fri, 14 Feb 2020 11:02:01 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- The platform seeks to create a marketplace for creative entrepreneurs and industry stakeholders to collaborate, innovate, and conduct business
- It focuses on various sectors within the creative industry, such as fashion, film, performing arts, and visual arts, to address unique challenges and develop tailored solutions for African creatives
- The initiative aims to promote awareness, collaboration, and professionalism among artists, positioning them as valuable assets and contributors to the economy
Rwanda has set its sights on the creative industry as a key driver of economic development and job creation, particularly for the youth. The country is looking to tap into the global market estimated to generate around $2.25 trillion in revenue and provide 29.5 million jobs. However, Africa's share in this industry remains less than 5 percent, highlighting a significant opportunity for growth and expansion. In a bid to capitalize on this potential, two entrepreneurs have launched a new platform geared towards creatives in Africa.
The platform, spearheaded by Raoul Rugamba, the Managing Director of Hobe Agency, aims to create a marketplace where creative entrepreneurs and industry stakeholders can converge to collaborate, innovate, and conduct business. By facilitating connections between artists, producers, and other players in the creative sector, the platform seeks to foster synergies and opportunities for growth.
Rugamba explained that the platform serves as a hub for various sectors within the creative industry, including fashion, film, performing arts, and visual arts. By bringing together experts with extensive experience in these fields, the platform aims to address the unique challenges faced by creatives in Africa and develop tailored solutions that resonate with the continent's business environment.
One of the key objectives of the platform is to promote awareness and collaboration within the African creative industry. By unifying disparate efforts and initiatives that have emerged independently in the past, the platform seeks to streamline and consolidate resources for the benefit of all creatives involved. Rugamba highlighted the importance of public-private partnerships in driving the growth of the creative sector, emphasizing the need for collective action and cooperation.
The initiative reflects a broader shift in perspective regarding the role of artists and creatives in the economy. Rugamba emphasized the need to consider artists as valuable assets and contributors to the economy, rather than mere entertainers. By recognizing the professionalism and economic potential of creatives, the platform seeks to elevate the status of artists and position them as key players in the job market and economic landscape.
Addressing the issue of professionalism among artists, Rugamba emphasized the importance of artists upgrading their knowledge and skills to navigate the business landscape effectively. He underscored the need for artists to view themselves as professionals and to engage with managers and industry stakeholders in a professional capacity. By adopting a business-oriented approach and enhancing their business acumen, artists can position themselves for greater success and recognition within the industry.
As Rwanda moves forward with its ambitious plans to leverage the creative industry for economic growth and job creation, initiatives like the new platform for creatives are poised to play a pivotal role in shaping the future of the sector. By fostering collaboration, innovation, and professionalism among artists and industry players, Rwanda aims to carve out a niche for itself in the global creative market and establish a strong foothold for African creatives on the world stage.
SIGN UP FOR OUR NEWSLETTER
DAILY UPDATE
Get the best of CNBC Africa sent straight to your inbox with breaking business news, insights and updates from experts across the continent.
Get this delivered to your inbox, and more info about about our products and services. By signing up for newsletters, you are agreeing to our Terms of Use and Privacy Policy.