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How sport on the continent is growing with official launch of Basketball Africa League
Last year around this time as collaboration between the NBA and FIBA, plans to establish the Basketball Africa League were discussed – fast forward to this past weekend during the NBA AllStar weekend in Chicago, Illinois and the 12 inaugural teams of BAL were officially announced with the season slated to kick off on March 13th in Dakar, Senegal. Michael Mugisha, Analyst of Michael Mugisha Podcast joins CNBC Africa for more.
Mon, 17 Feb 2020 10:31:21 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- The partnership between Nike, Jordan brand, and the BAL brings a new level of professionalism and marketing opportunities for the teams and the countries they represent.
- The league has the potential to create economic opportunities for local businesses and communities, beyond just the direct partnerships with major brands and organizations.
- The impact of the BAL on the lives of players and the African tourism industry could be substantial, contributing to economic growth and social development across the continent.
The Basketball Africa League (BAL) has officially launched with the announcement of the 12 inaugural teams during the NBA All-Star weekend in Chicago, Illinois. The season is set to kick off on March 13th in Dakar, Senegal, marking a significant milestone in the growth of sports on the continent. The partnership between Nike, Jordan brand, and the league brings about a new level of professionalism and marketing opportunities for both the teams and the countries they represent. This collaboration is not only about basketball but also about creating economic opportunities for local businesses and communities. The impact of the league on the lives of the players and the potential boost to the African tourism industry are also key aspects to consider. As the BAL gains momentum, it is poised to become a game-changer in the continent's sports industry, with the potential to drive economic growth and social development. The future looks bright for African basketball as it takes center stage on the global sports arena.
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