Kenya allocates KSh500mn to weather COVID-19 impact on its tourism sector

Kenya has allocated KSh500 million to support its tourism sector in the wake of the COVID-19 pandemic, which has created significant challenges for the industry. The country's government has taken swift action to address the impacts of the crisis on tourism, a vital sector for Kenya's economy. Mohammed Hersi, Chairman of Kenya Tourism Federation, spoke to CNBC Africa about the government's response and the current situation facing the tourism industry. The funds allocated are intended to support branding efforts and encourage travel to and within Kenya. However, the industry is facing unprecedented challenges due to the global nature of the crisis. The pandemic has led to widespread cancellations and uncertainty, making it difficult for businesses to plan and operate effectively. Key industry players are concerned about the impact on smaller businesses and the ability of companies to survive in the current environment. While the government's financial support is welcome, there are still concerns about the long-term effects of the crisis on the tourism sector.