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How COVID-19 event cancellations is hurting ticketing companies
What happens when the very product that your company is based on, becomes unavailable for the foreseeable future? That in essence is what Kenyan event ticketing company, Mookh Africa is facing at the moment. Eric Thimba, Co-Founder of Mookh Africa joins CNBC Africa for more.
Thu, 19 Mar 2020 11:39:16 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- Mookh Africa faces unprecedented challenges due to event cancellations and postponements caused by COVID-19.
- The company is diversifying its offerings through innovative solutions such as online experiences and technology-driven event formats.
- Thimba emphasizes the importance of government and corporate support for startups during the crisis to sustain the industry.
Kenyan event ticketing company, Mookh Africa, is facing unprecedented challenges as the COVID-19 pandemic continues to disrupt the industry. In a recent interview on CNBC Africa, Eric Thimba, Co-Founder of Mookh Africa, discussed the impact of event cancellations on their business and the innovative solutions they are working on to navigate through these uncertain times.
Thimba highlighted the devastating blow the company has suffered due to the widespread cancellations and postponements of events. Almost every event has been affected, leaving Mookh Africa with the need to reinvent and rethink their business model. However, Thimba also pointed out that the company has diversified its offerings over the past two years, including a payment platform, MOOK pay, and an online magazine, which have provided some stability during this crisis.
Despite the challenges, Mookh Africa is determined to adapt and find new ways to support its community of event organizers and artists who have been severely impacted by the pandemic. Thimba emphasized the importance of innovation and collaboration in developing solutions for the changing entertainment landscape.
One key initiative that Thimba mentioned was the possibility of delivering entertainment experiences online, building on a successful online concert held in 2018. The company is exploring how to leverage technology to create unique and engaging online experiences for event attendees, paving the way for new opportunities in the future.
Thimba also discussed the importance of government and corporate support for startups like Mookh Africa during these challenging times. He called for measures such as tax relief and economic stimulus packages to help businesses weather the storm. Additionally, he highlighted the potential for collaboration between startups and larger companies to co-create solutions that benefit the entire ecosystem.
As Mookh Africa looks ahead to a post-pandemic future, Thimba expressed confidence in the company's ability to innovate and adapt to the changing dynamics of the entertainment industry. While the road ahead may be uncertain, Thimba remains optimistic about the potential for technology to drive new and exciting experiences for both event organizers and attendees.
In conclusion, Mookh Africa is facing significant challenges due to the impact of COVID-19, but the company is determined to overcome these obstacles through innovation and collaboration. By exploring new ways to deliver entertainment experiences and leveraging technology to create unique solutions, Mookh Africa is poised to emerge stronger from the crisis.
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