SA chef takes his skills to social media as COVID-19 hurts business operations

South African chef Clinton Verhoog, the owner and head chef at The Chairmans Choice and Delectables Catering and Events, has found a unique way to navigate the challenging landscape brought on by the COVID-19 pandemic. As the virus wreaked havoc on his catering and private chef services, Verhoog turned to social media to share his passion for cooking with the world. With an online audience hungry for content during lockdowns, the chef began creating engaging and educational cooking tutorials that have garnered a significant following. Verhoog recently sat down with CNBC Africa to discuss his journey and how he has managed to overcome the stress and financial strain caused by the pandemic by leveraging social media platforms to connect with his audience and drive business growth. Key Theme: The key theme of Verhoog's interview with CNBC Africa is how he has transformed his business model by embracing social media to offset the impact of COVID-19 on his catering and private chef services. Key Points: 1. Utilizing Social Media for Business Resilience: Verhoog recognized the shifting landscape of the culinary industry during the pandemic and quickly adapted to the new normal by leveraging social media platforms. By creating engaging cooking tutorials and sharing his expertise online, the chef not only expanded his reach but also established a new revenue stream for his business. 2. Connecting with a Global Audience: Verhoog's transition to social media not only allowed him to connect with his local community but also enabled him to reach a global audience. Through his online cooking tutorials, the South African chef has been able to engage with food enthusiasts from around the world, fostering a sense of community and shared passion for culinary arts. 3. Driving Business Growth Through Innovation: Verhoog's innovative approach to utilizing social media platforms has not only helped him navigate the challenges posed by the pandemic but has also driven business growth. By embracing digital platforms, the chef has been able to diversify his offerings, build brand awareness, and create new opportunities for his catering and private chef services. Quote: During his interview, Verhoog shared an insightful perspective on his journey, stating, 'I've always believed that in times of adversity, there lies opportunity. By embracing social media and sharing my passion for cooking, I've been able to not only survive but thrive in the face of uncertainty.'