COVID-19: Dramatic impact on film industry

The global film industry, like many other sectors, has been significantly impacted by the ongoing Covid-19 pandemic. With cinemas and movie theaters closed, festivals canceled, and film production halted, the industry has faced unprecedented challenges. Despite these setbacks, there seems to be a glimmer of hope and an opportunity for growth and adaptation. CNBC Africa recently spoke to Eric Kabera, the founder of Kwetu Film Institution, to discuss the impact of the pandemic on the film industry. Kabera highlighted the visible impact of the pandemic on the industry, particularly on stakeholders who finance cinema and entertainment projects. Many projects in the pipeline or under production have been affected, leading to a standstill in the industry. Kabera shared his personal experience of projects being halted between Rwanda and Los Angeles, reflecting the widespread impact. However, amidst the challenges, Kabera also noted the opportunities that have emerged during this time. With people spending more time at home, there has been a surge in music and film consumption, emphasizing the significant impact of the entertainment industry on society's social and cultural fabric. Kabera shared how sharing his old films during this period led to renewed interest and appreciation for his work, showcasing the healing power of art during challenging times. One of the key adaptations in the industry has been the shift towards online platforms and streaming services. Major players like Amazon Prime and Netflix have seen a significant increase in subscriptions, presenting an opportunity for film producers to tap into this growing market. Kabera emphasized the importance of empowering young filmmakers and artists, providing them with the necessary tools, support, and training to leverage this digital shift. In response to the limitations posed by the pandemic, many film festivals are now exploring online streaming options to reach a wider audience. Kabera discussed the collaboration of about 10 film festivals worldwide to stream their content online, allowing viewers to discover new talent and stories virtually. While traditional events may have been postponed, the industry is adapting to the digital landscape to engage audiences globally. When asked about the lessons that African filmmakers can draw from this crisis, Kabera stressed the importance of connectivity and support within the community. He highlighted the need for African filmmakers to rely less on external support and instead look to their own communities for endorsement and financial backing. By championing local stories and talent, African filmmakers can build a more sustainable and inclusive industry. As the film industry navigates these unprecedented times, the resilience and adaptability of filmmakers like Eric Kabera stand out as beacons of hope. The challenges posed by the pandemic have sparked innovation and creativity, leading to new opportunities for growth and collaboration. With the support of governments, private sectors, and audiences, the film industry in Africa and beyond can emerge stronger and more united than ever before.