Old Mutual celebrates its 175th anniversary

Old Mutual, one of the biggest companies in Africa, recently marked a significant milestone as it celebrated its 175th anniversary on the continent. The company's Chief Marketing Officer, Vuyo Lee, highlighted the importance of this anniversary and how it reflects Old Mutual's unwavering commitment and longevity in Africa's ever-changing landscape. In an interview with CNBC Africa, Lee emphasized the significance of reaching such an impressive milestone and the role that Old Mutual has played in the lives of its customers over the past seven generations. Lee explained that Old Mutual's ability to remain relevant over 175 years is a testament to its dedication to serving customers and helping them achieve their financial aspirations. Despite advancements in technology and changes in consumer behavior, Old Mutual has stayed true to its core values of protecting families, ensuring their well-being, and supporting their savings goals. Through various challenges and societal transformations, Old Mutual has continued to be a trusted ally for individuals and communities alike. Reflecting on the company's journey, Lee pointed out two key aspects that have defined Old Mutual's success over the years. Firstly, he highlighted the company's strong connection to the communities in which it operates. Regardless of external circumstances such as world wars or economic crises, Old Mutual has remained deeply embedded in local communities, offering support and partnership to help individuals meet their needs and aspirations. Secondly, Lee praised Old Mutual's commitment to innovation, citing the introduction of groundbreaking propositions such as the smooth bonus initiative, which revolutionized the industry 53 years ago. This ability to listen to customers' evolving needs and deliver tailored solutions has set Old Mutual apart as a forward-thinking and customer-centric organization. As someone who has had a long-standing relationship with Old Mutual, both as a customer and a marketing professional, Lee shared his personal connection to the brand. He recalled how Old Mutual's message of assurance and support resonated with him from a young age and how the company's consistent messaging has reinforced its reputation as a reliable and trustworthy partner over the years. Looking ahead, Old Mutual remains focused on upholding its legacy of excellence and service as it continues to navigate the complexities of the modern business landscape. The company's 175th anniversary serves as a reminder of its resilience, adaptability, and enduring commitment to empowering individuals and communities across Africa.