How Africa’s hospitality sector can bounce back from COVID-19

The COVID-19 crisis has taken a toll on the global hospitality industry, and Africa is no exception. Tim Cordon, Senior Vice President of the Middle East & Africa at the Radisson Hotel Group, acknowledges the unprecedented scale and impact of the pandemic on the hospitality and tourism sector. At the onset of the crisis, the priority was ensuring the safety and security of guests, employees, and properties. However, as the crisis unfolded, it transitioned into a commercial and financial challenge as revenues plummeted. The Radisson Hotel Group, like many others in the industry, faced the challenge of maintaining liquidity with no incoming revenue. Despite the hardship, Cordon remains cautiously optimistic, noting signs of recovery in various locations. While the situation varies across Africa's diverse landscape, with different countries and even cities experiencing the crisis differently, Cordon sees potential for recovery and growth. In Sub-Saharan Africa, countries like South Africa were later to feel the impact of the pandemic, resulting in a delayed response to the crisis. However, Cordon anticipates a gradual return to normalcy as infection rates stabilize. The key now is for hotels to adapt and implement stringent protocols to ensure guest safety without compromising their experience. The pandemic has necessitated a shift in operational strategies, with a focus on protecting and retaining skilled personnel who are essential to delivering exceptional guest experiences. Collaborations with industry leaders like SGS have enabled the Radisson Hotel Group to establish 20 key protocols that prioritize guest safety. These measures, ranging from enhanced sanitization practices to mandatory face coverings in public areas, are crucial for instilling confidence in travelers and adapting to the 'new normal'. As the hospitality sector navigates the challenges posed by the pandemic, resilience, innovation, and adaptability are vital for ensuring a successful recovery. While the road ahead may be uncertain, the industry's commitment to prioritizing safety and maintaining high standards offers hope for a brighter future.