Digitising the East African market for fine art

At a time when even the most fundamental of business transactions is moving online, the market for fine art has no choice but to follow suit. The e-commerce platform Komezart is leading the way in this digital revolution in East Africa. Founded by Judith Cain, Komezart aims to connect artists with buyers, making artwork accessible and affordable through new formats. The platform serves as a one-stop solution for artists, handling marketing, presentation, sales, packaging, and distribution, allowing artists to focus on their craft. Additionally, Komezart offers print reproductions, making art more affordable and reaching a wider audience. The fine art market in the region, particularly in Rwanda, faced challenges during the COVID-19 pandemic with gallery closures and reduced tourism impacting sales. Komezart seeks to address the high price barrier in the art market by offering affordable options like print reproductions, opening up opportunities for a broader spectrum of art enthusiasts. By collaborating with local manufacturers for print production, Komezart ensures that artists receive a percentage of the sales, supporting the local art community. With Komezart acting as curator, trader, and agent for artists, the platform streamlines the process for artists, from submission to professional photography and online portfolio creation. Artists receive assistance in showcasing their work and reaching new clientele through the platform. Kurema Kureba Kwiga's public art initiatives have also played a significant role in increasing art visibility and demand in Rwanda, further benefiting artists in the region. Overall, the collaboration between Komezart and local artists, coupled with the growth of art spaces and stakeholders in East Africa, signifies a promising future for the fine art market. Through digital innovation and accessibility, African art is poised to reach new heights and captivate a global audience.