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How the Hashtag has become a powerful tool in the social justice movement
Hashtags have characterised many of the World’s biggest movements throughout 2020; from #blacklivesmatter earlier this year, to now #endSARS and #ShutItAllDown here in Africa making serious waves. It seems with almost every new product launch and social justice movement, there’s a well-thought-out hashtag attached; proving that the grouping tool is becoming more and more powerful in this digital age; but are they necessary for efficient communication, and are we using them to their full potential? CNBC Africa spoke to Anne Mazimhaka, Comms expert & Co-Founder of Illume Creative Studio for more.
Thu, 15 Oct 2020 10:22:25 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- The Impact of Hashtags in Amplifying Voices and Catalyzing Change
- The Significance of Clear Goals and Strong Messaging in Successful Hashtag Campaigns
- Mitigating the Risk of Hashtag Hijacking through Preparedness and Consistent Messaging
Hashtags have become a powerful tool in the social justice movement, characterizing many of the world's biggest movements in recent years. From #BlackLivesMatter to #EndSARS and #ShutItAllDown, hashtags have played a significant role in raising awareness and bringing attention to important social issues that may have otherwise gone unnoticed. Anne Mazimhaka, a communication expert and Co-Founder of Illume Creative Studio, highlighted in an interview with CNBC Africa, the impact of hashtags in amplifying voices and catalyzing real change. Mazimhaka emphasized that hashtags serve as a platform for storytelling, raising awareness, and garnering support for individuals and organizations actively working towards creating a tangible impact in society. They provide a means for activists and organizers to share their stories and connect with a global audience, shedding light on pressing issues such as police brutality, domestic violence, and sexual harassment. The use of hashtags has facilitated the dissemination of information, mobilized communities, and sparked meaningful conversations on critical social issues.
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