How viable is the sharing economy in Rwanda?

The sharing economy has been a global phenomenon, revolutionizing the way people access services like transportation and accommodation. In Rwanda, this model has been gaining traction, with companies like Volkswagen Mobility Solutions Rwanda leading the way in providing shared mobility solutions for the population. CEO Serge Kamuhinda recently sat down with CNBC Africa to discuss the progress and challenges faced by the company in this emerging market. Kamuhinda highlighted the unique context of Rwanda, where shared experiences have long been a part of the culture, from communal gift-giving to shared public transport. Volkswagen's move into the market two years ago has been met with positive adoption rates, as Rwandans embrace the convenience and value offered by shared mobility services. The company has continuously evolved its product offerings, introducing new vehicle types and upgrading its application to enhance the user experience. Despite the challenges posed by the COVID-19 pandemic, Volkswagen Mobility Solutions Rwanda remained operational as an essential service provider, adapting its operations to ensure the safe movement of people. Looking ahead, Kamuhinda emphasized the importance of addressing policy gaps, particularly in the area of electric mobility. While the government has shown a willingness to support electric mobility providers, issues such as the cost of electricity and pricing mechanisms for electric vehicles remain key challenges. Nonetheless, Kamuhinda remains optimistic about the future of shared mobility in Rwanda, as the company looks to introduce new products and drive innovation in the sector.