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Two media companies on the Nairobi Securities Exchange are experiencing contrasting fortunes this week. Nation Media Group (NMG) has emerged as the biggest gainer, while Standard Media Group is struggling in the red. Eric Mokaya, Founder of Mwango Capital, delves into the dynamics of these two companies in the same industry, attributing their performances to the management's strategic decisions. NMG recently announced a share buyback program, which has boosted their share price by around 9% for two consecutive days, bringing it close to 22 shillings. This move reflects the company's confidence in its value and future prospects. Leveraging its healthy cash reserves of around three billion shillings, NMG plans to use 500 million for the buyback. The company's focus on digital assets, with over 222,000 subscribers and 70,000 paying subscribers, demonstrates its commitment to growth and shareholder value. On the other hand, Standard Media Group continues to face financial challenges, with weak financials in 2020. Despite their challenges, NMG's strategic decisions and digital focus have positioned them for success in the market. This strategic direction mirrors global trends in media consumption and sets them apart as a company with a clear vision for the future. The contrasting fortunes of these two companies offer a compelling narrative of strategic decision-making and market positioning in the media industry. The Nairobi Securities Exchange is witnessing distinct trajectories for NMG and Standard Media Group, reflecting the companies' respective approaches to growth and value creation.