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Henley: Why creatives should develop an entrepreneurial mindset to navigate pandemic
With countries around the world tightening and loosening lockdown restrictions, workers in many sectors have been left with little or no income. One such sector is the performing arts. Well, the Henley Business School says it has the answer: teach musicians to have an entrepreneurial mindset! Joining CNBC Africa for more is Barry van Zyl, Chairperson of the Henley Africa Alumni Community.
Fri, 18 Jun 2021 12:06:55 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- Developing an entrepreneurial mindset is essential for musicians to thrive in the rapidly changing creative industries.
- The program focuses on empowering creatives to take on multiple roles within the value chain and independently monetize their work.
- The long-term goal is to provide a sustainable foundation for musicians to build successful careers in the digital age by addressing infrastructure gaps and offering support across all aspects of the music business.
The global pandemic has brought unprecedented challenges to various sectors, with workers facing job losses and financial uncertainty. In particular, the performing arts industry has been severely impacted by lockdown restrictions, leaving many musicians and artists without income. However, the Henley Business School has proposed a solution to help creatives thrive in this new environment: developing an entrepreneurial mindset. Barry Funzell, the Chairperson of the Henley Africa Alumni Community, recently elaborated on this innovative approach in an interview with CNBC Africa.
The program initiated by the Henley Business School aims to equip musicians and artists with the skills needed to navigate the rapidly changing landscape of the creative industries. Funzell highlighted the importance of developing expertise in entrepreneurial skills and cultivating a mindset that embraces innovation and adaptability. He emphasized that the traditional model of relying on record labels and talent managers is no longer sustainable, as the industry shifts towards independence and self-monetization.
One key aspect of the program is empowering creatives to take on multiple roles within the value chain, allowing them to independently produce and monetize their work. By fostering a culture of entrepreneurship, musicians can explore new avenues for revenue generation, particularly in the digital realm. Funzell acknowledged the challenges posed by the current inability to perform live due to lockdowns but remained optimistic about the advancements in virtual entertainment and online streaming platforms.
While the immediate impact of the pandemic has been severe for many musicians who relied on live performances for income, Funzell stressed the long-term benefits of acquiring entrepreneurial skills. The program is designed to provide a sustainable foundation for creatives to build successful careers in music and other artistic fields. By addressing the gaps in infrastructure and offering support across various aspects of the music business, the Henley Business School aims to empower creatives to thrive in the digital age.
In light of the evolving landscape of the music industry and the ongoing challenges posed by the pandemic, the conversation on developing an entrepreneurial mindset among musicians is more relevant than ever. By embracing education and innovation, creatives can adapt to the changing demands of the market and seize new opportunities for growth and self-sufficiency.
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