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Eat Green Trading sees positive response in Rwanda, eyes Africa expansion
Eat Green is a bridge between farmers and consumers in what seems to be an ever-growing competitive agriculture value chain entrant, but how does it differ? Ornella Bisamaza, CEO and Co-founder of Eat Green Trading.
Fri, 18 Jun 2021 14:51:05 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- Positive market reaction and revenue growth for Eat Green Trading
- Unique business model blending B2B and B2C approaches for sustainability
- Expansion plans into other African markets and capital raising strategies
Eat Green Trading, a company bridging the gap between farmers and consumers, is making waves in the competitive agriculture value chain in Rwanda. The company, spearheaded by CEO and Co-founder Ornella Bisamaza, has been operational for close to a year now, and the market reaction has been overwhelmingly positive. Bisamaza highlights the growing interest in healthy eating and the importance of knowing where food comes from for one's health.
The positive feedback from clients has translated into revenue growth for Eat Green Trading. Despite being in business for just eight months, the company has managed to increase partner revenue by an impressive 30% through strategic market connections and marketing efforts. This success has set the stage for future expansion and sustainability in Rwanda and across Africa.
A key element of Eat Green Trading's business model is its unique blend of B2B and B2C approaches, aiming to promote local produce while also tapping into export opportunities. The company's vision goes beyond profit-making, focusing on improving local agricultural practices and helping Africa achieve self-sufficiency in food production.
The company's expansion plans include venturing into other African markets, such as the Republic of Central Africa and Nampula, earlier than initially projected. This accelerated growth has prompted the need for additional capital, which Eat Green Trading aims to raise through private equity investments and grants tailored for agricultural startups, particularly those led by women.
Despite the challenges of rapid growth, Bisamaza remains optimistic and welcomes more players in the agricultural sector to address ongoing global hunger issues. With a focus on sustainability, community well-being, and economic growth, Eat Green Trading sets its sights on a brighter, greener future for Rwanda and Africa as a whole.
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