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How to build sustainable online businesses in Rwanda
E-Commerce is relatively new in Rwanda, but the sector is growing quickly as local tech start-ups and international payers have entered Rwanda's market in the past few years. Pozo Delivery is one of the businesses that sprung up during the COVID-19 times. Pozo Delivery Managing Director, Herve Murenzi spoke to CNBC Africa on what it takes to drive up sustainability of e-businesses.
Mon, 06 Dec 2021 10:12:54 GMT
Disclaimer: The following content is generated automatically by a GPT AI and may not be accurate. To verify the details, please watch the video
AI Generated Summary
- The success story of Pozo Delivery highlights the growing demand for e-commerce products in Rwanda, with the company witnessing significant growth since its inception in September last year.
- Herve Murenzi emphasized the need for policy recommendations to support sustainable e-business practices, calling for affordable internet services and increased support from government institutions and the IT Chamber.
- Pozo Delivery's expansion plans include reaching rural areas to bridge the urban-rural divide in online service access, with growing interest from investors driving optimism in the e-commerce sector amidst concerns about the new Omicron variant.
E-commerce in Rwanda is seeing rapid growth with the emergence of local tech startups and international players in the market. One such success story is Pozo Delivery, a business that started during the challenging times of the COVID-19 pandemic. Herve Murenzi, the Managing Director of Pozo Delivery, shared insights on the journey of driving sustainability in e-commerce during an interview with CNBC Africa. The company faced initial challenges but has witnessed significant growth over the past year. Murenzi mentioned that since its inception in September last year, Pozo Delivery has seen a 50% increase in its platform usage. Weekly orders have surpassed 500, highlighting the growing demand for e-commerce products in Rwanda. As the country gradually returns to normalcy post-lockdown, the demand for online services continues to rise. Murenzi emphasized the need for policy recommendations to support sustainable e-business practices in Rwanda. He highlighted the importance of telecom providers offering affordable internet services, as the internet plays a crucial role in online operations. Additionally, he called for more support from government institutions and the IT Chamber to bolster the e-commerce sector. Pozo Delivery aims to expand its services beyond Kigali city into rural areas, bridging the urban-rural divide in access to online services. The company is exploring opportunities to reach underserved areas with high-demand products. Murenzi expressed optimism about attracting investors to the e-commerce space, citing the sector as the future of business. He noted growing interest from potential investors looking to support Pozo Delivery's expansion plans. Amid concerns about the new Omicron variant impacting economic recovery, Murenzi remains confident in the resilience of e-commerce businesses. He believes that lessons learned from the COVID-19 pandemic have prepared both vendors and consumers to navigate future challenges. While acknowledging potential impacts from new variants, Murenzi expressed confidence in the adaptability of online businesses to maintain operations during uncertain times. The e-commerce landscape in Rwanda is poised for further growth, with Pozo Delivery leading the way in driving sustainable practices and expanding access to online services.
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