Eversend CEO details company’s plans for 2022

Eversend, one of the fastest-growing fintech companies in Africa, is gearing up for an ambitious year ahead. In an exclusive interview with CNBC Africa, CEO Stone Atwine detailed the company's plans for 2022, shedding light on the challenges they faced in 2021 and their strategies for growth and sustainability. Atwine discussed how Eversend had to scale back and change its model due to regulatory challenges in multiple African markets. The company had to pivot its strategy and apply for its own licenses after some partners raised concerns about Eversend's rapid growth. This shift in approach allowed Eversend to secure licenses in Uganda, Europe, the UK, and Canada, with additional plans for expansion in the crypto space through a company acquisition in Estonia. Despite facing competition from well-funded competitors, Atwine emphasized Eversend's pragmatic approach to understanding its target markets. The company's focus on providing value to customers by offering fair and transparent pricing has driven significant growth in transaction volume over the past few years. Eversend plans to continue this customer-centric strategy in 2022, emphasizing service optimization and user acquisition with a potential crowdfunding round on the horizon. While an IPO may be in Eversend's future, Atwine noted that it is still many years away, with the company's priority being to create long-term value for both shareholders and users.