How this agritech company is transforming the way fresh produce is traded across the SADC region

Nile.ag, an agritech company, is transforming the way fresh produce is traded across the SADC region. By leveraging technology, Nile connects farmers to buyers in a more accessible and advanced manner. Through an e-commerce platform, Nile provides farmers with the tools to sell their products directly to businesses across the continent, eliminating inefficiencies and improving transparency in the market. In a recent interview with CNBC Africa, Eugene Roodt, the Co-Founder of Nile.ag, shared insights into the company's progress and future ambitions. Naspers, a leading equity firm, has spearheaded Nile's recent funding round, raising a total of 83 million RAM from investors. This investment includes contributions from Naspers, platform investment partners, Base Capital, and Robber Capital, showcasing strong investor confidence in Nile's unique selling proposition. Nile's USP lies in its ability to bridge the gap between farmers and buyers, offering a seamless platform for fresh produce trade. With over 30,000 tons of produce already marketed to buyers in 35 cities across South Africa, Botswana, Namibia, Eswatini, and Mozambique, Nile has demonstrated significant growth. The platform currently hosts more than 100 active farmers, with plans for further expansion. Nile's target market comprises a diverse range of buyers, including large African companies, small retailers, and wholesalers. By facilitating direct sales from farms to end consumers or value-adding entities, Nile streamlines the supply chain and optimizes market dynamics. Looking ahead, Nile aims to extend its operations to East Africa, targeting countries like Kenya, Uganda, and Tanzania. This expansion will enable cross-border trade and enhance market access for both producers and buyers. While focusing on consolidating its core business, Nile also envisions long-term opportunities in regions like Asia. Eugene Roodt's background in investment banking, coupled with his co-founders' expertise in commercial farming and e-commerce, has been instrumental in shaping Nile's innovative approach. By integrating technology with industry insights, Nile is revolutionizing fresh produce trade, driving efficiency and sustainability in the agricultural sector. The company's success story exemplifies the convergence of diverse backgrounds and skill sets in creating impactful ventures. As Nile continues to grow and evolve, its commitment to transforming the agricultural landscape remains unwavering.