Looking at Uber Eats Kenya

The past two years have seen a rise in the e-commerce sector and one of the major beneficiaries have been companies like Uber Eats but a return to pre-pandemic normal should, or might have an impact on them. Uber Eats Kenya General Manager, Kui Mbugua, joined CNBC Africa for an insightful discussion on the challenges and opportunities facing the online food delivery industry in Kenya. Mbugua highlighted the importance of diversification and adaptability in the current fast-changing business environment, emphasizing the need for businesses to secure sustainability amidst uncertainty. With the pandemic serving as a catalyst for digital transformation, companies like Uber Eats have witnessed a surge in demand for their services. Mbugua pointed out that the unique brand of technology-driven food delivery service by Uber Eats caters to over 30 million people, indicating immense potential for growth in the coming years. The competition in the market is fierce, with several strong and viable alternatives available to customers. Mbugua acknowledged the importance of competition in promoting innovation and driving continuous improvement in the industry. Uber Eats stands out with its great selection, affordable offerings, and customer-centric technology that prioritize transparency and safety. Despite facing competition with impressive marketing strategies, Uber Eats continues to focus on delivering value to its customers and enhancing user experience. The annual Uber Cravings Eating Report highlighted evolving consumer preferences, with vegan and vegetarian dishes gaining popularity among African consumers. Mbugua emphasized the importance of providing diverse food options to cater to changing tastes and preferences. The report also touched on alcohol consumption trends, with online orders for alcohol-related products showing growth. Mbugua noted that the expansion of online consumption across various categories, including alcohol, reflects the changing consumer behavior and preferences. Uber Eats remains committed to complying with tax regulations and meeting the evolving demands of its customers in the dynamic e-commerce landscape.