Viffa Consult’s Victor Otieno on online opportunities for Kenyan SMEs

According to the Communication Authority of Kenya, despite a low ecommerce market penetration of 0.5 per cent e-commerce has the potential to provide SMEs with an alternative channel for existing customers as well as access to new customers both locally and internationally. Victor Otieno, Managing Director at Viffa Consult joins CNBC Africa on the online opportunities for SMEs.