Empowering women in modern South Africa

Special Effects Media, an online video business, is taking steps to empower women in the creative industry in South Africa through its Female Voices Development Program. CEO Danilo Acquisto discussed the initiative during an interview on CNBC Africa, highlighting the company's efforts to close the gender gap in the content creator space. The program, launched nine to ten months ago, aims to provide female creators with the resources and support needed to gain equal attention, audiences, and financial rewards for their content. In a male-dominated industry like YouTube, where male creators often receive higher pay and more opportunities, Special Effects Media is working to level the playing field for female creators. Acquisto emphasized the importance of empowering women in the digital space and ensuring they are valued and respected for their work. The program focuses on audience development, social networking, and financial education to equip female creators with the tools they need to succeed independently. By the end of the 12-month program, participants will be empowered to build their own creator economy and increase their revenue through brand partnerships and audience growth. Special Effects Media's selection criteria for the program prioritize creators who are committed to the platform and show a passion for building their audience. The company provides support for creators who may lack access to essential tools like cameras and data analytics, crucial for success on YouTube. Female creators in the program have learned the importance of analyzing their analytics, understanding their target audience, and effectively communicating their personal brand. Through the Female Voices Development Program, Special Effects Media is driving positive change in the South African creative industry and empowering women to thrive in the digital space.