Rwanda’s creative industry's awakening from a deep slumber


Rwanda’s creative industry is one of the country’s sleeping giants awakening from a deep slumber.

Eric Kirenga, founder of the Afrogroov called on the country to make the necessary investment in the sector to ensure it competes with its regional peers.

“The creative industry in Rwanda is one of the last sectors to develop,” Kirenga told CNBC Africa in an exclusive interview.


(READ MORE: Why Rwanda tops Kenya and Uganda as an investment destination)

He said the creative sector was not a true reflection of the country at large as other sectors were growing steadily and performing efficiently.

“We are ranked as the 7th efficient economy in the world,” added Kirenga.

“All other sectors are developing except the creative industry which remains the least child at the back; this is why Rwanda Film Festival, Rwanda Fashion Week and Ubuntu Festival help foster another picture of Rwanda.”

Kirenga said the industry was still at its infancy stage adding it was a challenge to estimate its actual value.

“It is currently difficult to estimate the value of the country’s creative industry but if one looks at the events like KigaliUP Arts Festival it generates about 200 thousand US dollars annually,” he said.

“The creative industry is also positively contributing to the country’s tourism industry.”

Kirenga said the sector is also trying to build its image by bringing reputable international performers with Rwandan roots.

The Belgian singer with Rwandan roots Paul Van Haver aka Stromae was scheduled to perform in the east African country.  

“The demand for tickets that came from all over the continent was unbelievable with a thousand requests coming from Egypt, Dubai, South Africa and Kenya,” added Kirenga.

He said Africa’s economies were growing adding that this needs to filter to other sectors like the creative industry.