Credibility crucial in the ‘GIG’ economy


Just because it is ‘on demand’, it does not mean it is not a job, Arthur Goldstuck of World Wide Worx told CNBC Africa.

“I think that is where people get it wrong when they use a buzzword like the ‘gig economy’.”

He also added that advances in digital technology had helped create the ‘on demand’ workforce that was being labelled the ‘gig economy’.


“This is an economy where people are earning a living through lots of gigs (jobs) rather than being fully employed,” he said.

“Once you decide to enter into the ‘on-demand-economy’ you have to enter with a speciality on your mind. If you treat it like a one off job, you cannot build credibility and track record which is critical in the on-demand-economy.”

Goldstuck added that the ‘gig economy’ is not really a ‘gig economy’; it is an ‘on demand economy’ which is based on the service one provides.

“Gig economy is a buzzword that has been brought to encapsulate what is happening but this has been happening for generations,” he said.

“In a sense it is piece work but it functions like a handyman at a lower level and a consultant at a higher level.”

Goldstuck said the architecture of this economy is what has evolved through generations.

“What has changed is the ease at doing it as well as the management of the platforms for doing it and the ability to access works on a global level or on hyper local level,” added Goldstuck.

“Uber is a great example as one can access service through a website and as a service provider one is connected to a person looking for a particular service.”