The importance of wine as a contributor to South Africa’s gross domestic product was highlighted at Cape Wine.
Cape Wine is an international wine trade show which showcases the South African wine industry to exhibitors and international buyers to the event in the mother city.
“Wine tourism is an important economic generator, earning six billion rand for our economy. In total the industry makes up 1.2 per cent of South Africa’s gross domestic product. The entire industry contributes 36 billion rand to the national economy,” said Alan Winde, Western Cape Minister of Economic Opportunities.
According to the minster, South Africa ranks seventh in the world in overall volume and produced 4.2 per cent of the world’s wine in 2014.
“Our exports have grown from less than 50 million litres in 1994 to over 422 million litres in 2014. I’d also like to encourage wine producers to remain innovative so we are able to leapfrog our competitors.”
Minister Winde also commended the Wine Industry Ethical Trade Association (WIETA) and Fairtrade for their role in the industry and operating responsibly as they have helped maintain the standard of wine produced.