Top companies view talent as a key success driver

by Trust Matsilele 0

Among the top employer brands are Google, Ernst & Young, PricewaterhouseCoopers (PwC), KPMG and Deloitte.

“A lot of these companies are looking for top talents and for certain companies the definition might not be limited to having higher marks,” Jenali Skuse, research manager at Universum IDEAL Employer told CNBC Africa.

Universum, the global employer branding leader that asks students to select the employers they would consider working for and then choose the employers they would most like to work for and which they perceive as being ‘ideal’.

A survey by Universum, included more than 200,000 businesses and engineering students in the world’s 12 largest economies.

According to the recent survey, tech giant Google has topped the list of the world’s most attractive employers for millennials.

(READ MORE: Google takes synergy to the next level at conference)

The survey showed similar trends with previous years as the same companies topped the list.

“We are seeing the same companies topping the list and the reason being that these companies have stronger employer brands,” Skuse added.

“These companies continue to maintain their popularity and attractiveness to students we interviewed,” she said.

According to Skuse, money was not the main driver of students’ preferences.

“I don’t think that money is the key driver at all, students in the developed markets value a creative and dynamic working environment,” Skuse reiterated.

Skuse added that students also preferred work-life balance, professional training and development and flexible working conditions which these organisations were perceived to be offering.

According to the survey, some of the findings established that students in different markets had different preferences.

“Students in the emerging markets value compensation more than what students in developed markets look for.”