The South African based mobile telecoms company is the only African brand valued over a billion dollars. In the overall rankings, Coca-Cola toppled Nokia as the most admired brand in Africa.
“While it is nice to again be acknowledged as Africa’s most valuable brand, it is even nicer to be ranked the most admired African brand. It means that MTN doesn’t just have a spot in our customers’ pocket book, but in their hearts and minds as well,” said Jennifer Forrester, marketing executive of the MTN Group.
(READ MORE: MTN and Bharti Airtel thrive in telecoms space)
Brand Africa 100 was established in 2011 through a partnership between Brand Africa, Brand Finance and consultancy group TNS, which measures and ranks the brands that consumers admire and their corresponding value.
The index is based on a survey among a representative sample of eight sub-Saharan African (SSA) countries such as Nigeria, Kenya, Mozambique and South Africa, which collectively accounts for 67 per cent of Africa’s GDP and 51 per cent of the SSA population.
(READ MORE: MTN ranked Africa’s and S.Africa’s top brand)
Thebe Ikalafeng, chairman of Brand Africa and Brand Finance Africa said, “Despite a challenging environment for emerging African and non-African brands seeking a share of the lucrative African market, MTN remains the pre-eminent global Africa benchmark and inspiration, with consistent brand leadership and a special place as a pioneering enabler brand for African businesses and consumers.”