Discovery to partner in healthy living program for US consumers


Discovery and John Hancock, one of the largest life insurers in the United States (US), have entered into a strategic partnership.

The partnership will see the introduction of a comprehensive healthy living program for US consumers.

“We are reinventing the consumer life insurance experience and changing the way people think about this critical component of their overall financial health,” said Craig Bromley, president of John Hancock Financial Services.


“We believe this offering will make life insurance relevant for new generations of consumers and reinvigorate the entire category.”

[DATA DSY:Discovery] CEO, Adrian Gore stated that Discovery and John Hancock share a commitment to improving the lives of their customers.

“John Hancock is the perfect partner to help expand the solution that’s at the centre of Discovery’s shared-value insurance model in the US,” he added.

According to the South African health insurer, its model leverages insights from behavioural economics in an immediate rewards system that drives positive behaviour change over the long term.

“Customers benefit from the shared-value model through better health and financial rewards,” Discovery revealed.

(READ MORE: Is S.Africa seeing the birth of Discovery Bank?)

“Recent research conducted in South Africa showed that Vitality incentives have a positive and measurable impact towards improving healthy lifestyle choices.”

The insurer added that the partnership with John Hancock strengthens its position as the global leader in the field of incentivised wellness.