Online retailer, Jumia Nigeria reveals new CEO


The online retailer Jumia, a would-be African Amazon, set up by German venture capital firm Rocket Internet, has appointed Juliet Anammah as the head of Jumia Nigeria, Africa Internet Group’s (AIG) biggest company on the continent. Anammah replaces Co-CEOs Jeremy Doutte and Nicolas Martin, who will run Jumia Global across the 11 African countries in which the group operates.

On her appointment, Anammah said: “My objective is to relentlessly focus on building the Jumia brand, making it the one-stop shopping destination in Nigeria by offering convenience and the widest assortment of quality products at affordable prices. We are building a platform for local and global brands to enter the market at the speed of light by going directly from the factory to the consumers. This is a game changer for Nigeria and a major shift in the way companies look at their market entry strategy”.

Jeremy Hodara, Co-CEO Africa Internet Group says Anammah “brings strong leadership capacity and a consumer driven mindset honed from her experience in consumer goods and services”.


Anammah was previously a Partner at Accenture and the Managing Director of the firm’s Consumer Goods Practice in Nigeria. Whilst at Accenture she focused on the digital consumer and route to market for consumer goods companies.