“When I started, makeup was just general. There was no makeup company in Nigeria. It was just general. We had an idea and we just used to do general makeup, now it’s more personal and the beauty companies are coming into the country and there are more products for African skin,” Lóreal Central West Africa make up artistic director Bimpe Onakoya told CNBC Africa.
“Considering the fact that we live in a very humid climate, a lot of consideration went into creating this product for African women living in Africa. It has full coverage and glides on the skin like satin. It controls shine and covers the skin flawlessly and it still looks perfectly natural,”
She explained that some women had dark and light tones on their skin and this new powder smoothens out the face and gives a beautiful look.
“Nigerians really love it considering the fact that we are just a year old in the market. I think we are doing very well and the good thing is that, the last shade of the powder is called cacao. The new craze is highlighting and contouring and people found out that the last shade of the Maybelline powder is the best to use for contouring. This is my eleventh year in the industry and I am yet to see a shade that beautifully sits so warmly on the skin.”
Talking about her role as the artistic director of Maybelline, Onakoya said that she was also involved in the making of the products and checks if they work well for the Nigerian skin. She is also involved in training of make-up enthusiasts. She talked about her experience at the New York Fashion week recently where she worked backstage.
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“That was my dream, it is what I have always wished for that has always been my passion. It was a combination of eleven years of dedication and handwork. I just felt at home, like I was in the midst of like-minded people. It was just beautiful, eye opening, it was mind blowing, and it was an explosion of creativity working back stage.”
Onakoya added that she has been the head of Lagos Fashion and Design Week from the inception and this year she is bringing the spirit of New York to Lagos because Maybelline is all about high fashion, street fashion and edginess and now it is all about the nude.