Do Nigerians want local goods?

by Tendai Dube 0

About 97 per cent of Nigerians have said they would buy locally made products in order to strengthen the country’s economy; this is according to a recent public opinion survey by NOI Polls.

Bell Ihua, CEO of NOI Polls said it felt it was important to look into this considering recent economic challenges and the heavy depreciation of the naira.


“We thought it would be important to understand perspectives from the Nigerian public, first of all what is the attitude to buying locally made products, interestingly we asked the question, “How often do you buy locally made products and 96 per cent of Nigerians said we buy locally made products often,” said Ihua.

Full Poll: Nigerians are willing to buy locally made products to strengthen the economy

The institution also found that 59 per cent said they bought locally made products “very often” and 37 per cent said they bought “somewhat often”.


“Two major schools of thought are being made on why we are having these challenges, one is the school of thought that the oil price is down so we don’t have enough forex coming in, the second is the school of thought which says the appetite for Nigerians for foreign made products is high, education, health, several reasons why Nigerians are going abroad or spending foreign currency,” said Ihua.

When asked what local products Nigerians buy, the results revealed that 58% bought local food, 50% clothing, 34% footwear, soap and detergent got about 12% of Nigerians and fabric or local textiles 8%.


Ihua said 4%  said they do not buy locally made products because they believe them to be substandard compared to internationally-made ones.

“Then we went into actually comparing Nigerian made products versus foreign products and interestingly 54% supported or gave positive ratings while 21 % gave negative ratings.”

NOI Polls asked the sample if they thought that buying locally made products or patronising local manufacturers will improve the economy and 97% said yes.

“The economy is down at the moment, it’s in a lull, and everyone knows it’s important to chime in, to put all hands on deck to support the economy.”



The opinion poll was conducted in the week of February 22nd 2016. It involved telephone interviews of a random nationwide sample. 1,000 randomly selected phone-owning Nigerians aged 18 years and above, representing the six geopolitical zones in the country, were interviewed.