Yesterday a popular beer brand in Rwanda had to apologise and halt production of their labelling after being called out on Twitter. The company's #livelaughlager campaign featured sexist jokes on their products and advertising and was met with outrage from men and women online, including the Rwandan Minister of Gender, Solina Nyirahabimana. The illustrator of the cartoons was the first to apologise and distance himself from the campaign, but how can brands and individuals avoid this sort of marketing blunder and ensure that their communication is in line with their values and the values of the society? Lucy Schalkwijk, Founder of Career Women's Network Kigali (CWNK) joins CNBC Africa for more.
At the Forbes Woman Africa Regional Forum (FWARF) that was held in Kigali last week – CNBC Africa caught up with Lucy Schalkwijk, Founder and Chair of Career Women's Network Kigali (CWNK). To discuss challenges facing women and solutions, she joins CNBC Africa for more.