Rwanda Convention Bureau (RCB) is evaluating possible recovery strategies for the Meetings, Incentives, Conference and Events industry, which has been hit by the coronavirus outbreak. Nelly Mukazayire, CEO of Rwanda Convention Bureau joins CNBC Africa for more.
In the following conversation, CNBC Africa’s Steven Muvunyi spoke to Frank Murangwa, Director of Destination Marketing at the Rwanda Convention on what the country expects to achieve in the Meetings, incentives, conferencing, exhibitions (MICE) sector this year and how the $88 million target in revenues will be met.
In the region, numerous events have taken center stage as we ushered in the new decade. In Rwanda, the meetings, incentives, conferencing, exhibitions (MICE) sector continues to register growth in revenue estimated at $88 million for the year 2019/2020 up from $74 million the previous year. Event Organizer, Mutamuliza Alyce Nkesha joins CNBC Africa to share her 16 year experience and the growth in the events sector.