News arrived this week that Pan-African e-commerce company, Jumia – best known here in Kigali for its restaurant delivery service, is suspending operations in Rwanda. This comes after the company already shut down in Cameroon and Tanzania. Back in April the company, which many compared to Amazon, showed immense promise with a very high valuation and a New York listing, now with the new setbacks, what does this mean for them and the generation of African start-ups behind them that were looking to follow in their footsteps? Kenneth Agutamba, Analyst and Chief Strategist at Impact Communication Strategies joins CNBC Africa for more.