Tag: World Wide Worx
TikTok is giving Facebook a run for its money in the race to be South Africa’s top social platform among brands and consumers.
South Africa’s largest annual study of social media trends has revealed that Facebook remains the social platform of choice for marketing – but TikTok is rising fast among both brands and consumers.
According to the World Wide Worx (WWW) survey commissioned by Tyme Bank, after people have paid the most important monthly expenses 57 per cent of people run out of money by the 15th of every month. The hardest hit are women as they are equally responsible of familial duties as well as financial responsibilities. Mavis Ureke, International Behavioural Science and performance Specialist joins CNBC Africa for more.
Are you a fan of shopping online? If yes, you have contributed to the 25 per cent growth over 2017. Online retail is due to pass the R14-billion mark in 2018 as e-commerce begins to go mainstream. This is a key finding of the Online Retail in South Africa 2019 study, conducted by World Wide Worx with the support of Visa and Platinum Seed. Joining CNBC Africa to discuss these numbers is Bradley Elliot, Founder of Platinum Seed.
Understanding SA brands and their social audiences